Business Strategy / Ch


Managing Risks in Cooperative Strategies


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2Ch09-Cooperative Strategy

Managing Risks in Cooperative Strategies


Competitive Risks
Inadequate contracts
*
Holding alliance partner’s specific investments hostage
*
Risk & Asset Management Approaches
Detailed contracts and monitoring
*
Misrepresentation of competencies
*
Partner fails to use complementary resources
*
Developing trusting relationships
*
Outcome
Value Creation
Detailed contracts and monitoring
*
Developing trusting relationships
*
Holding alliance partner’s specific investments hostage
*
Inadequate contracts
*
Misrepresentation of competencies
*
Partner fails to use complementary resources
*
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