Canelo / Arts Council England


II – Interviewees and questions


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Literature in the 21st Century report

II – Interviewees and questions 

The breakdown of interviewees is as follows: 

•  Authors: 7

•  Commissioning editors: 4 

•  Marketing and publicity: 4

•  Senior publishing executives: 4 

•  Booksellers: 3 

•  Literary agents: 3 

•  Start-ups: 3

•  CEO/MDs: 2 

•  Journalists: 2

•  Not for profits: 2




Canelo / Arts Council England | 

54

   

Literature in the 21st Century: Understanding Models of Support for Literary Fiction

There were 19 women and 15 men amongst the group of interviewees. 

A large proportion of the group wished to remain anonymous, or have 

parts of the discussion kept off the record. Once this was assured, it 

does not seem to have impeded free and frank discussion. Interviews 

were conducted in person, over the phone or via email, with a 

preference for the first two. The approach was to start with the set of 

questions of the survey to offer consistency across the methods but 

then broaden the discussion from there in line with the interviewees 

personal knowledge and take on the subject. The base questions are 

listed again below: 

1.)  Are sales of literary fiction rising or falling in your view? 

2.)   Is there less appetite for risk/marketing resource in the market 

today than there was? 

3.)   Are advances falling and are writers taking on more financial risk 

themselves? 

4.)   Is there a particular concern for writers from a BAME or any other 

background? 

5.)   What other models of support are available to writers – what 

grants, funding or sources of income might be on offer? 

6.)   Are there new opportunities for writer support? Are there new 

business models, organisations, companies or technologies that 

might help?


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