Points
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9-10
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Polished and imaginative approach. Clarity of message and information. Excellent use of numbering & bullets. Fluent writing style appropriate to a Business Report.
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Comprehensive/detailed knowledge Outstanding coherence and understanding of the core ideas and examples used.
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Analytical and clear conclusions. Can critically review evidence supporting conclusions/ recommendations incl. its reliability, validity and significance and can investigate contradictory information/ identify reasons
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8
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Excellent background research and imaginative approach. The cited sources are very reliable, actual and relevant.
Proper referencing.
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Excellent presentation of the selected content and innovative take on illustrating the selected arguments and choice of facts. Demonstrated a higher level of understanding.
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Analytical and clear conclusions. The work is based on reliability, validity and significance and can investigate contradictory findings.
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7
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Carefully and logically organised with clear message and visual effect. Good use of numbering & bullets. Meaning apparent, but language not always fluent Proper referencing.
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Good presentation of the selected content. Factual and/or conceptual knowledge base and appropriate terminology
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Strong presentation of ability to evaluate the reliability of data using defined techniques and/or tutor guidance.
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6
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Weak background research. Some cited sources are reliable. Meaning apparent, but language is poor and not comprehensible.
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Weak presentation of the selected content. Lack of coherence,
understanding of the concepts is weak.
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Satisfactory evaluation of data using defined techniques and limited reflection. Fails to evaluate or use techniques of evaluations are totally invalid.
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Fail
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Disorganised and incoherent. Not all material is relevant. Poor background research. Few cited sources are reliable. No clear evidence on secondary research. Poor referencing.
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Lacks evidence of knowledge relevant to the topic and/or significantly misuses terminology. No clear coherence and understanding of the concepts.
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Very weak presentation and unclear conclusion including weak reflection.
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