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This page intentionally left blank Cross- Cultural Communication Theory and Practice Brian J. Hurn and Barry Tomalin © Brian J. Hurn and Barry Tomalin 2013 Foreword © Jack Spence 2013 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. ISBN 978-1-349-35148-0 ISBN 978-0-230-39114-7 (eBook) DOI 10.1057/9780230391147 v Contents List of Figures vi Foreword by Professor Jack Spence, OBE viii Preface xii Acknowledgements xiv List of Abbreviations xvi About the Authors xviii 1 What is Cross- Cultural Communication? 1 2 Key Thinkers in Cross- Cultural Communication (1) 20 3 Key Thinkers in Cross- Cultural Communication (2) 47 4 The International Use of English 62 5 Developing Cross- Cultural Communication Skills 78 6 Selection and Preparation for Foreign Assignments 98 7 Leadership Across Cultures 125 8 International Team Building and Teamworking 141 9 The Effect of Culture on International Negotiations 162 10 Multiculturalism and Diversity 191 11 Globalization and its Effect on Culture 208 12 Cultural Diplomacy and Nation Branding 224 13 Transfer of Skills, Technology and Knowledge 241 14 Cultural Profiling and Classification 259 15 Teaching Cross- Cultural Communication 274 Index 294 vi List of Figures 1.1 Culture – what is it? 4 1.2 Communication styles 7 1.3 A typical communication problem 11 1.4 Barriers to communication 12 1.5 Definitions of heaven and hell (mostly apocryphal!) 15 1.6 The STAR approach 17 2.1 Comparison of high- context and low- context communication 23 2.2 Summary of monochronic and polychronic cultures 27 2.3 High- context and low- context dimensions 29 2.4 Hofstede’s four dimensions 31 2.5 Selected power distance scores 32 2.6 Selected individualism/collectivism scores 34 2.7 Selected masculinity and femininity scores 35 2.8 Selected uncertainty avoidance scores 37 2.9 Confucian dynamism values 39 2.10 LTO scores 40 2.11 Selected sixth dimension scores 41 3.1 The ‘Mole Map’ 55 3.2 The Lewis Cultural Model 57 3.3 Summary of Lewis’ three types of culture 57 4.1 Examples of English ‘borrowings’ from foreign languages 63 4.2 The definition of ‘lingua franca’ from the Collins English Download 1.51 Mb. Do'stlaringiz bilan baham: |
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