Curzon District December 2011


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number of hotels within the quarter

although HS2 may be able to 

attract a greater number of beds 

and a higher quality. The high end 

of the market is likely to be satisfied 

closer to the entrance to the station 

and in close proximity to the city 

centre. The budget end of the 

market is more likely to be satisfied 

at the periphery of the Masterplan 

area.

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eastside masterplan

 / development principles

Overall the Masterplan allows 

for circa 1.6 million sq ft. This will 

generate in excess of 15,000 jobs 

and an investment value in excess 

of £500 million.

Commercial Offices

This is an important sector to 

Eastside. It complements existing 

learning and leisure components 

and it will be the principal focus 

for jobs and, along with the 

actual HS2 station, will support 

much of the associated retail 

and leisure development. As an 

office destination, Eastside has 

the opportunities that will allow it 

to establish its own distinct offer 

as part of the mix within the city 

centre.

HS2 is likely to make Eastside 



more commercially attractive to 

both the private and public sector. 

Specifically there is likely to be 

demand for larger floorplates 

of up to 40,000 sq ft per floor in 

buildings of up to 6 storeys. Smaller 

floorplates of 10-15,000 sq ft per 

floor are likely to attract organic 

demand and users related to 

the occupiers of the larger office 

buildings.

Eastside, with or without HS2, holds 

a key advantage of having large, 

available cleared development sites 

that could attract office campuses 

of approximately 200,000 sq ft; this 

would suit central Government or 

corporate relocations seeking a 

competitively priced office space.

Retail and Leisure

Within the wider Eastside 

masterplan area, the quantum of 

development overall, together 

with the HS2 station will generate 

associated uses such as small scale 

retail, leisure, restaurants, bars, 

cafes and a gym. This retail offer, 

which will be created around new 

public spaces as ground floors of 

proposed development blocks; 

this will help to create a 24/7 city 

environment similar to that at 

Brindleyplace.

Leisure uses that compliment 

those at Millennium Point would 

be suitable within the area, with 

outdoor performance areas or 

other temporary leisure uses 

occupying the land directly affected 

by the route of HS2.

There would be a level of retailing 

within the HS2 station which is 

likely to be similar to that seen 

developed at Liverpool Street 

Station (as part of the Broadgate 

Scheme) and St Pancras Station in 

London. The latter offers just over 

80,000 sq ft of retail and restaurant 

uses.

Development principles



The proposed ‘Sequence of Places’ forms a strong design lead approach 

to adapting Eastside’s development to maximise the benefits of HS2 and 

creating sustainable developments. The masterplan is also underpinned 

by the following principles.

New office development

Hotel La Tour - under construction

Uses and activities


development principles / 

eastside masterplan

Servicing

The HS2 station building and 

development alongside will require 

significant levels of servicing. 

The construction of the station 

and viaduct requires a 10m-20m 

working zone along the entire 

length of the structure, this strip 

will allow for the provision of a 

new servicing spine-road from 

the junction of Curzon Street and 

Cardigan Street which can service 

development fronting Curzon 

Street and the station itself, along 

with associated development, from 

underneath the viaduct to the west 

of New Canal Street.

Car Parking

The new multi-storey car park on 

Cardigan Street provides for the 

needs of Millennium Point with 

capacity for additional levels of 

development within the northern 

part of the quarter. Parking 

requirements generated by the 

Eastside Locks development will 

need to be catered for on site. Any 

additional parking requirements 

in the area will need to be 

considered in the context of future 

developments. The undercroft of 

the HS2 viaduct south of Curzon 

Street could lend itself well to 

car parking that serves adjacent 

developments and the HS2 station 

itself.


In order to maintain a high-quality, 

dense urban environment with 

active frontages, parking will be 

required at basement level, or in 

multi-storey layers behind or above 

active frontages where they face 

key pedestrian routes. On-street 

parking will be considered by the 

City Council as part of a review of 

Controlled Parking Zones.

Cycling

Convenient and safe access by 



bicycle will be integral to the 

development of Eastside. Cycling, 

being a healthy and low-carbon 

means of transport, will be seen 

as a key alternative to private car 

access. The highway network will 

be designed with cyclists in mind. 

Dedicated space or low speed 

conditions, along with cycle priority 

at junctions will make cycling an 

attractive proposition. Permeability 

by bike will be enhanced by the 

network of primary and secondary 

shared vehicle-free walking 

and cycling routes. These will 

be integrated into the existing 

towpaths on the Grand Union and 

Digbeth Branch canals. Residents, 

visitors and those working in 

Eastside will  be able to take 

advantage of appropriate cycle 

parking provision.

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eastside masterplan



 / development principles

A ‘Connected’ and ‘Efficient’ City 

are the key objectives of the Vision 

for Movement Framework and Big 

City Plan.

Connectivity is at the heart of 

this Masterplan. In addition to 

creating a Walkable City (page 

11),  convenient links to rail, rapid 

transit and bus networks and 

efficient vehicular access is vital 

to the success of the individual 

developments and the economic 

growth of Eastside and surrounding 

areas.

Key Principles



•  Cater for transport requirements 

within the development of the 

Transportation Strategy for the 

City Centre.

•  Build on the current programme 

of city centre interchange to 

increase the public transport offer 

and access into this quarter.

•  Seek further opportunity to 

maximise quality BRT Sprint 

routes.

•  Connection of the HS2 station 



with metro links connecting New 

Street Station to the eastern 

corridor towards Birmingham 

Airport.


•  Look at key road infrastructure 

around the city particularly on 

the eastern side of the ring road 

in order to mitigate impact on 

capacity.

Bus and Rail Interchange

Eastside is well-connected to 

existing public transport hubs with 

Moor Street Queensway forming 

a key bus interchange and Moor 

Street Station on the doorstep. Five 

minutes walk nearer the city centre 

is Birmingham New Street Station, 

the main station for regional and 

national services. The extension 

to Midland Metro will also be 5 

minutes walk away on Corporation 

Street and at New Street Station.

Moor Street also holds great 

potential to accommodate Bus 

Rapid Transit services (BRT).

Adjacent to the proposed HS2 

station is Moor Street Station, 

which has services arriving 

from London (Chiltern Trains) 

and local commuter services 

(London Midland). The station has 

undergone expansion to receive 

terminating Chiltern Train services 

which will increase passenger 

usage and footfall at the station.

Birmingham New Street Station 

is being transformed through the 

‘Birmingham Gateway’ project with 

extensive improvements to expand 

the concourse and adjoining areas 

to cater for increasing passenger 

numbers. The development will 

also vastly improve the surrounding 

public realm and create new 

pedestrian links.

Metro


There is potential for a further 

extension to the Midland Metro to 

serve the HS2 station and Eastside; 

this would connect all City Centre 

stations and create potential to 

connect to the east of the city.

Efficient City

Traffic management and 

planning of capacity within the 

surrounding area will be key 

to ensuring accessibility into 

this area by all modes of travel. 

Control mechanisms including 

parking, potential for car clubs  

and creating further pedestrian 

and cycling  routes will also need 

to be considered in order to 

develop strategies for access. 

This is being investigated in the 

Transport Strategy currently under 

development for the City Centre.

Taxi and private car access to the 

HS2 station

The area beneath the HS2 viaduct 

needs to be used to maximise 

access for taxi and private car 

access to and from the HS2 station 

and provide additional entrances. 

Access from all surrounding 

roads should be considered as 

part of the City Centre Transport 

Strategy. The focus for taxi and 

private car pick-up/drop off will 

need careful consideration and it is 

recognised that additional vehicular 

movements along these streets 

will have implications on the wider 

highway network.

The City Centre Transportation 

Strategy will also need to take 

account of the fixed position of the 

HS2 buffers and viaduct heights as 

it is likely that Park Street will close 

to facilitate the development of 

the terminal building. This would 

sever part of the north-south 

traffic movements for all modes of 

transport complementing Moor 

Street Queensway.

Public transport interchange

Vehicular access

Connectivity

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KEY

               Metro route/

               stop

            Public transport/

            taxi route

            All vehicles

            Car parks

            Service road

            Potential Metro

            route/stop



delivery / 

eastside masterplan

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eastside masterplan



 / delivery

The City Council has committed 

significant resources into Eastside 

undertaking strategic planning, 

land assembly and the provision 

of key infrastructure to create 

the conditions for private sector 

investment. £100m of public sector 

investment has provided:

•  Completion of land assembly and 

site remediation.

•  Installation of a sustainable 

drainage system. 

 

 



•  Millennium Point Multi Storey Car 

Park.


•  Commencement of the Eastside 

City Park.

•  Commitment to create a new 

boulevard along Cardigan Street.

•  The creation of an all movements 

junction on Jennens Road.

The City Council vision for the 

area and the investment it has 

made has helped to provide 

confidence to the market and a 

number of development have been 

completed or in the process of 

being constructed including:

• Masshouse.

•  Etna House student 

accommodation.

• Hotel La Tour.

•  Millennium Points Science 

Garden.

•  Birmingham City University 



Institute of Art and Design.

The next phase of delivery for the 

period 2012-2015 will increase 

the provision of new highway 

infrastructure, opening the area 

for public transport through the 

provision of a new junction at the 

interface with Cardigan Street and 

Jennens Road to enable traffic to 

turn both left and right. Cardigan 

Street will also be widened to 

create a boulevard into the heart 

of Eastside which will facilitate 

development within Eastside Locks 

bringing back into beneficial use 

the locally listed fire damaged 

Co-operative building together 

with incubator development for 

small and medium sized enterprise. 

During this phase of development 

the completion of  Birmingham 

City University campus relocation 

on the land to the east of Cardigan 

Street bounded by Gopsal Street, 

Penn Street and Curzon Street is 

programmed to be completed.

Temporary Uses

Temporary uses will be considered 

for the land directly affected by the 

HS2 line. It is vital that the land is 

brought into use through the years 

leading up to the construction of 

the HS2 line and station in order 

to provide an appropriate setting 

for surrounding development sites 

and the new park. The land will 

need to be managed, working 

in partnership with developers 

and with HS2 in order to deliver 

improvements in the medium term.

Curzon Street

The northern part of the site 

overlooking the new park will 

remain available for development; 

the affected land at the rear could 

be utilised for:

-  A ‘creative village’ - temporary 

structures could house start-up 

businesses.

-  Leisure uses such as fun fairs, 

circuses, outdoor events and 

concerts.

Bartholomew Street Area

The land to the south of the 

new park has been cleared for 

development and is physically 

connected to the park. The land 

could be used as:

-  A temporary extension to the park 

with the former highway areas 

replaced with grass for informal 

recreation.

-  Five-a-side football pitches and 

other sports uses.

- Event space for concerts.

- Sculpture park/art installations. 

-  The Birmingham Maze - an annual 

‘maize-maze’ or a more solid 

construction. 

- Temporary allotments.

City Park Gate

City Park Gate provides an 

important boundary to the new 

City Park and improvements to the 

general environment and existing 

car parking will be encouraged. 

In addition the Council would 

be supportive of innovative  

commercial and leisure uses, that 

can be brought forward on an 

interim basis whilst High Speed Rail 

is developed.

Delivery

The overall vision for Eastside is to create a quarter supporting the best 

in learning, technology and science with opportunities for expanding the 

City Core with new commercial, residential and educational uses. HS2 will 

transform Eastside into a key arrival destination, unlocking development 

opportunities and linking the area into the city centre‘s retail and office 

location. 

Buildings arriving 2010-2015

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KEY

 

Bartholomew Street site



 

Curzon Street site

 

City Park Gate



Development 2010-2015

delivery / 

eastside masterplan

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eastside masterplan



 / delivery

As the first phase of developments 

and the currently proposed 

highway infrastructure is completed 

in 2015 the masterplan envisages 

that the wider area will brought 

forward through the potential 

development of two office blocks 

at the southern edge of the formal 

gardens area adjacent to Curzon 

Street. These developments fall 

outside of the working zone of 

HS2 and will provide an edge to 

the park and an opportunity to 

enhance the interface of Curzon 

Street and the City Park. Potentially 

a tall building of up to 25 storeys 

could be justified at the key 

gateway to Eastside and the City 

Centre on the land between the 

canal and Lawley Middleway. At the 

western end of the formal gardens 

a further major development 

opportunity will become available. 

Buildings arriving 2015-2020

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Commercial development opportunities

Development 2015-2020



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eastside masterplan

 / delivery

delivery / 

eastside masterplan

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During this phase of development 



work will have commenced on the 

HS2 station and Curzon Square. 

It is envisaged development in 

the vicinity will accelerate to seize 

upon the opportunity provided 

by HS2 with major developments 

being brought forward as part of 

the development of the terminus 

building screening the viaduct and 

providing active frontages to Albert 

Street Promenade. The northern 

boundary will be completed with 

release of land from the City Park at 

the edge of Masshouse Circus for a 

development opportunity which will 

begin to define the edge of Curzon 

Square. The majority of Eastside 

Locks will also be completed during 

this phase of Eastside.

Buildings arriving 2020-2026

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HS2 station and Square concept

Development 2020-2026



delivery / 

eastside masterplan

eastside masterplan

 / delivery

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It is envisaged that the final 



phase of development will be 

released creating additional office 

developments alongside the HS2 

line on Curzon Street with parking 

being accommodated under 

the viaduct. In addition the final 

phase of Eastside Locks will also 

be completed adjacent to Gopsal 

Street.

Development phases beyond 2015 



will need further assessments of 

future highway infrastructure to 

ensure access to a fully integrated 

and workable transport network 

which prioritises walking and 

cycling provision and mitigates the 

impact of potential new trips into 

the area.

Buildings arriving 2030 onwards

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Eastside Locks

Development 2030



eastside vision / 

eastside masterplan

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eastside masterplan



 / eastside vision

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eastside masterplan / delivery



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