Curzon District December 2011


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Eastside 

Masterplan

Curzon District

December 2011



contents / 

eastside masterplan

Contact

Development Directorate



Birmingham City Council

Click:


E-mail:

bigcityplan@birmingham.gov.uk

Call:

Telephone:



(0121) 303 4507

Visit:


Office:

1 Lancaster Circus

Birmingham

B4 7DJ


Post:

PO Box 28

Birmingham

B1 1TU


You can ask for a copy of this document in large 

print, another format or another language. We aim to 

supply what you need within ten working days.

Call (0121) 303 4507

If you have hearing difficulties please call us via 

Typetalk 18001 0121 303 4507 or e-mail us at the 

address above.

Plans contained within this document are based upon Ordnance Survey 

material with the permission of Ordnance Survey on behalf of the 

Controller of Her Majesty’s Stationery Office.

© Crown Copyright. Unauthorised reproduction infringes Crown Copyright 

and may lead to prosecution or civil proceedings.

Birmingham City Council. Licence number 100021326, 2011.

Foreword 

 

 

 



 

 

 



        3

Introduction 

 

 

 



 

 

 



        4

The opportunity 

 

 

 



 

 

        6



A sequence of places   

 

 



 

 

        10



New Street to HS2: “One station” 

 

 



 

 

        



HS2 station and Station Square 

 

 



 

        


Curzon Promenade   

 

 



 

 

        



Curzon Square 

 

 



 

        


Eastside City Park 

 

 



 

 

 



        

Ashted Pound Walk   

 

 

 



 

 

        



Eastside Locks 

 

 



 

 

 



        

Developent principles   

 

 

 



 

        26

Uses and activities 

 

 



 

 

 



        

Connectivity   

 

 

 



        

Delivery 

 

 

 



 

 

 



        30

Contents


Acknowledgement

This masterplan has been produced jointly with Glenn Howell’s Architects 

who have provided the foundation, and the majority of the illustrative 

material for the urban design vision and concepts to take the regeneration 

of Eastside to a higher level. Their work has provided the catalyst for more 

detailed discussion and ideas, bringing the unparalleled opportunities of 

the area together.


foreword / 

eastside masterplan

3

Birmingham is a successful, vibrant, growing city.



 

A city of great enterprise, business and opportunity. 

It is also a city of impressive culture, sport and diversity. These factors help to make Birmingham a great place in 

which to live, learn, work or visit.

Our Big City Plan plan identifies five Areas of Transformation which will extend and connect the City Core beyond 

its existing boundaries. Eastside as one of these areas presents Birmingham with a number of prospects and 

initiatives to diversify activity, support economic growth and take forward our vision of the Big City Plan.

Over the course of the next 20 years, the regeneration of Eastside will deliver on our ambitions, support 

sustainable growth, create new employment and training opportunities, deliver improved public spaces, and 

enhance the cultural life at the heart of our great city.

Eastside City Park, for example, will provide a world class space for local people, workers and visitors, providing 

connections to key locations in the city centre. It will also act as a catalyst for the development of high quality 

buildings and spaces around its perimeter and across the quarter.

The city council also welcomes the proposals to develop a new network of high speed rail lines, and fully supports 

the principles of High Speed Two (HS2). This masterplan demonstrates how the new HS2 terminus station could 

be built in Eastside. Adjacent to the proposed HS2 rail station, Curzon Square has the potential to be a cultural 

oasis. Its venues could become a cultural village, building a critical mass of artistic and creative activities forming a 

major international visitor attraction

Eastside provides a focus for Birmingham’s learning, technology and knowledge-based industries, connecting 

with our highly regarded further and higher education sectors. The newly completed £30m Birmingham Ormiston 

Academy, and Birmingham City University’s developing city centre campus join Aston University and Birmingham 

Metropolitan College to create a critical mass of skills and learning within the area.

By investing in the city’s physical and digital infrastructure, new technology will play a vital part in bringing 

forward important projects that will generate inward investment and employment growth, and develop a first 

class connected city. Phase one of the Digital Districts project will cover Eastside and Digbeth, developing an 

infrastructure capable of delivering high speed next generation broadband internet to residents and businesses. 

This will encourage growth in key businesses to compete globally and enhance Birmingham’s reputation as a 

digital city.

Over the next few years, the public and private sectors will invest several hundred million pounds into Eastside, 

regenerating this very important area of the city centre. Birmingham City Council is actively enabling these 

changes and will work with our existing and potential partners to ensure they are 

successful. We are all committed to Eastside’s future which will provide an exciting 

range of activities, opportunities and developments that will further enhance 

Birmingham’s status as a great global city in which people can live, work, visit and 

invest.

Councillor Mike Whitby



Leader of Birmingham City Council

Foreword


eastside masterplan

 / foreword

2


introduction / 

eastside masterplan

5

eastside masterplan



 / introduction

4

•  Identifying new and improved 



connections through Eastside 

and into adjoining city quarters to 

promote wider regeneration.

•  Identifying changes and 

enhancements to transport 

networks to ensure accessibility 

into the quarter by all modes of 

travel to all destinations.

What the masterplan does

The Eastside Masterplan forms 

part of the Big City Plan - City 

Centre Masterplan (CCM) approved 

by the City Council in July 2011.  

The CCM sets out the vision and 

broad principles for the future 

regeneration of the quarter 

which are expanded through this 

masterplan by:

•  Developing proposals for 

expanding the city core and 

opportunities for economic 

growth by maximising potential 

and providing certainty to 

developers.

•  Promoting the role Eastside 

will play in the cultural and 

educational future of the city 

centre.


•  Establishing the urban design 

principles for the HS2 station 

building and key public spaces 

and routes.

•  Demonstrating how the new 

Eastside City Park complements 

the HS2 proposals and 

establishes longer term principles 

for the evolution of the park.

The Big City Plan establishes Eastside as an Area of Transformation 

within Birmingham city centre. As part of Birmingham’s Enterprise Zone 

and with the benefits of the proposed station and current investment 

Eastside has tremendous potential for growth. This masterplan provides a 

fresh framework and principles to guide development, regeneration and 

connectivity that will capitalise on this unique location.

Introduction

•  Retaining and enhancing existing 

character and distinctiveness, 

using the heritage assets of the  

quarter as an inspirational staring 

point.

• Proposing a strategy for delivery.



ST.GEORGE AND ST.CHAD

DIGBETH


SOUTHSIDE AND HIGHGATE

WESTSIDE AND LADYWOOD

JEWELLERY QUARTER

EASTSIDE


CITY CORE

KEY


Masterplan area within context

of Big City Plan Quarters

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Masterplan context

 

 



 

 

 



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NEW STREET



Main roads

Secondary roads

Servicing roads

Street level crossing enhancement

Metro line with extension

Primary walking routes

Building blocks

Building blocks within Snowhill District 

Transformation Area

Key city landmarks

Listed buildings retained

New open spaces

Local walking routes

Canal


Eastside - Big City Plan principles

 

 



 

 

 



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NEW STREET

Main roads

Secondary roads

Servicing roads

Street level crossing enhancement

Metro line with extension

Primary walking routes

Building blocks

Building blocks within Snowhill District 

Transformation Area

Key city landmarks

Listed buildings retained

New open spaces

Local walking routes

Canal


n

NORTH


Status of the document

The main principles and proposals 

of this masterplan are embedded 

within the City Council’s Draft Core 

Strategy - the statutory planning 

document that will provide the 

planning policy framework and 

overarching strategy for the whole 

of the city. 

Following consultation, the 

Eastside Masterplan will be formally 

endorsed by the City Council’s 

Cabinet Member (Transport, 

Environment and Regeneration).

The location

Eastside forms one of the city 

centre’s seven quarters. This 

masterplan focuses specifically 

upon the area stretching from the 

City Core at Moor Street out to 

the Middle Ring Road; Jennens 

Road is the boundary to the north 

with Aston University adjoining 

and Digbeth to the south beyond 

the West Coast Mainline railway 

viaduct. 

Connectivity diagram

v

v



KEY

                 Ring Road

                 Rapid transit priority

                 Bus routes

                 Metro route

                 Potential Metro route

                 Metro stops

                 Bus interchange

                 Coach interchange

                 National rail station

                 Heavy rail 

                 improvements

A457

A456


A38

A435


A38

A34


A34

A41


A41

A47


A45

v

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Jewellery Quarter

Five Ways

New Street

EASTSIDE


Snow Hill

Birmingham

Coach Station

Camp Hill

Chords

Walsall


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HS2/

Moor Street Station

Councillor Timothy Huxtable

Cabinet Member for Transport, 

Environment and Regeneration.


Birmingham’s Enterprise Zone 

will include this area of Eastside

providing the conditions for 

boosting development and 

encouraging new and growing 

businesses and activities.

The Vision for Movement jointly 

published by the City Council and 

Centro highlights the principles 

of improving accessibility for all 

modes of travel within the City 

Centre.  Works on delivering 

the Interchange at Moor Street 

Queensway started late 2011 

which provides greater bus and 

rail connectivity and enables the 

delivery of the Birmingham City 

Centre Metro Extension.

In 2012, the new Eastside City 

Park will open providing a new 

green heart for the quarter - a 

world-class public open space 

acting as a catalyst for the area’s 

ongoing regeneration. The linear 

park, running from Park Street to 

Cardigan Street, will consist of a 

series of spaces from the formal 

landscaped gardens and new 

high-tech science garden of front 

of Millennium Point through a new 

public square, to the more informal 

open spaces around Albert Street 

and historic Park Street Gardens. 

A new campus is proposed 

for Birmingham City University 

accommodating up to 10,000 

students and staff on land between 

the park and the canal. This 

development will not only bring 

extra vibrancy to Eastside, it will 

strengthen the learning role of the 

quarter, building the knowledge 

base of the city.

the opportunity / 

eastside masterplan

7

eastside masterplan



 / the opportunity

6

Eastside’s focus on science, technology, learning, and leisure activities 



has already established it as a natural expansion of the City Core. A new 

burst of development activity coupled with advantages to be brought 

through the Enterprise Zone, HS2 and potential for a greater cultural offer, 

makes Eastside an ideal location for further physical expansion to deliver 

economic and cultural growth of the city centre.

Development activity continues 

with construction of the Hotel 

La Tour (opening 2012) and the 

first phase of Birmingham City 

University’s new Eastside Campus 

has started on site. All of the 

major redevelopment sites have 

developer interest and extant 

planning consents for mixed-use 

schemes. 

The regeneration opportunities 

of the quarter link well with 

other initiatives within the City, 

particularly around the Bordesley 

Park area and the growth corridor 

to Birmingham Airport and rapid 

transit corridors to a range of 

destinations.

Progress continues

The quarter’s prominence as 

a major regeneration area is 

highlighted through the Big City 

Plan’s identification of Eastside 

as an Area of Transformation. 

The plan’s vision sets the aim to 

maximise the unique and extensive 

development potential to create 

a vibrant part of the city centre, 

supporting the best in learning, 

technology and science, with 

opportunities for expanding the 

City Core with new commercial, 

residential, leisure and educational 

uses.   

Success so far

Eastside has been a focus for 

regeneration over the last decade 

with the opening up of the quarter 

through the removal of the 

‘concrete collar’ of the Moor Street 

Queensway and Masshouse Circus 

sections of the former inner-ring 

road. Significant progress has been 

made in bringing forward major 

sites for development which to 

date includes Millennium Point,  

Birmingham Metropolitan College, 

and residential buildings at Curzon 

Gate, Etna House and Masshouse. 

During 2011, the Ormiston 

Academy and Eastside Multi-story 

Car Park have been completed. 

The opportunity

Eastside Area of Transformation

Eastside City Park

BCU Campus Phase 1 - a new home for the Birmingham 

Institute of Art and Design (BIAD)

n

NORTH


the opportunity / 

eastside masterplan

9

8

eastside masterplan



 / the opportunity

The future

• High Speed 2 (HS2)                  

The proposals for HS2 announced 

by the Government in 2010, will 

transform Eastside into a key 

arrival destination, unlocking 

development opportunities and 

linking the quarter into the city 

centre’s retail and office locations.

The HS2 station terminal is 

proposed to front Moor Street 

adjacent to Moor Street Station and 

within 5 minutes walk from New 

Street Station, together forming a 

major international rail interchange 

and high quality station plaza. With 

18 trains per hour each way at peak 

times, up to 12,000 passengers 

an hour would be using the HS2 

station on completion of the 

network. This increase in activity 

presents a huge opportunity to 

breathing new life into the area 

around the new station.

The HS2 route through Eastside 

impacts significantly upon land 

to the south of Curzon Street 

(see image below) and previous 

development plans; however the 

HS2 proposal while allowing for a 

fresh approach that will maximise 

the potential of Eastside as an 

important part of the city centre. 

•  A focus for culture

   - Curzon Square                                 

Proposals are being developed 

which would see the creation of a 

major new cultural destination of 

international significance - focussed 

on a new public square fronting 

the impressive Curzon Street 

Station building. In response to DfT 

consultations, the City Council has 

identified that the Grade 1 Listed 

former railway station building 

could be related to a second 

entrance into the HS2 station from 

Curzon Street bringing it back 

to it’s original use and creating 

an historic gateway into the City.  

This could Incorporate a new 

museum of photography based 

upon Birmingham’s world class 

photographic collection.

A new Museum of Contemporary 

Art and a gallery for displaying the 

collection of the Arts Council could 

be built around the square which 

itself would be enlivened with 

sculptures, concerts and events.  

The major new arts offer, together 

with the existing Thinktank 

Birmingham Science Museum, will 

transform Eastside’s significance as 

a leisure and learning destination, 

unparalleled in Birmingham in 

recent times.

HS2 development corridor

A focus for culture - Curzon Square



a sequence of places / 

eastside masterplan

eastside masterplan

 / a sequence of places



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