Curzon District December 2011


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advantage of landmarks such as 



Curzon Street Station as a focus for 

views and converging pedestrian 

links building on Birmingham’s 

developing waymaking strategy.

The opening of Eastside City 

Park will begin the transformation 

of the primary walking route.  

Through this masterplan, with HS2 

and related development, the 

opportunity will exist to add an 

extra layer of quality public realm 

that will in time bring greater life 

and activity to the “Sequence 

of Places” and the creation of 

seamless route for walking, cycling 

and lingering between the city core 

and the canal network.

High quality pedestrian links 

through the HS2 station and below 

the line’s viaduct will be vital in 

transforming links into the northern 

part of Digbeth; enhancement of 

these routes will be essential in 

ensuring the wider regeneration 

impact of HS2 expands the city 

centre. 


• Walkability

The “Big City Plan” and the 

“Birmingham City Centre Vision 

for Movement” both aim for a city 

centre that has an outstanding 

pedestrian environment with well 

connected places along routes 

that are safe and a pleasure to use, 

putting pedestrian needs at the 

heart of connecting the city centre.  

Transforming pedestrian access 

into and throughout Eastside 

plays a key part in promoting the 

economic growth of the quarter 

and the adjoining area of Digbeth.

Eastside’s primary walking route 

between the city core, the HS2 

station and through to Eastside 

Locks should be an experience 

as diverse and varied as that in 

the wider city centre; the distance 

is approximately 1km which is 

comparable to the distance 

between Snow Hill Station and 

the entrance to the ICC, which 

comprises a series of vibrant streets 

and squares. The route will take 

Generally, building heights within 

Eastside should be between 

6-8 storeys in order to respond 

appropriately to the immediate 

context and respect existing marker 

buildings such as Millennium 

Point and Curzon Street Station.  

These heights would help to 

create city-centre character and 

urban form. However, within the 

masterplan area there is scope for 

the development of tall buildings 

in locations that provide landmarks 

at key nodal points or to terminate 

long vistas.

With approximately 12 acres of 

land required for the HS2 route 

and station, new development 

opportunities are identified in 

order to provide a critical mass 

of development and harnesses 

potential investment prior to HS2 

realisation. Proposals within this 

masterplan would provide circa 

1.6m sq ft of space, just higher than 

approved planning consents for 

Eastside.

Key Principles

The following principles for the 

development of the Sequence of 

Places within Eastside underpin the 

masterplan:

• Growth


As an Area of Transformation, 

Eastside will need to accommodate 

a significant level of growth of 

the city centre’s office, leisure, 

residential and educational 

activities. High-density urban blocks 

are proposed to link Eastside into 

the grain of City Core and Digbeth 

quarters of the city centre. This will 

allow a mix of uses focussed on 

learning, leisure and technology 

alongside other activities to create 

a vibrant part of the city centre 

that’s alive both night and day. 

Good access to these 

developments by public transport, 

walking, cycling and the private car 

will be essential to the success and 

transformation of Eastside.

A Sequence of Places

The Masterplan proposes an 

experience of seven places which 

together will make an exciting 

and stimulating route of varying 

scales, enclosure and characters, 

complemented by a range of 

development opportunities that will 

bring life and activities along the 

way, thereby creating a fine-grain 

approach to the city centre’s growth 

into Eastside. 

The seven distinct places are:

• New Street to HS2 - “One station”.

• HS2 station and Station Square.

• Curzon Promenade.

•  Curzon Square.

• Eastside City Park.

• Ashted Pound Walk.

• Eastside Locks.

A key advantage of this approach 

is that is allows for phased 

development. The Masterplan 

allows individual development 

opportunities to be brought 

forward and succeed as places in 

their own right: integrated and 

linked together over time. This 

approach worked successfully at 

Brindleyplace which developed 

in phases around the main public 

squares. In the same way for 

Eastside current investment in 

the new City Park will provide the 

sense of place for complementary 

investment.

A sequence of places

Eastside will become a vibrant place full of people, movement and 

activities. With a mix of uses and buildings around high quality spaces, 

Eastside will form a seamless, connected part of the wider city centre - 

around a sequence of distinct places. 

Eastside

City Park

Ashted Pound

Walk


Curzon Square

Eastside


Locks

Curzon Promenade

HS2 Station and

Station Square

New Street

to HS2 -


One station

The sequence of places

Potential development footprint:

Top - previous proposals.

Bottom - Growth with HS2.

The masterplan

n

NORTH


KEY

Development blocks

Existing development

n

NORTH



a sequence of places / 

eastside masterplan

13

eastside masterplan



 / a sequence of places

12

Key principles



•  Creation of a direct and attractive 

link between stations.

•  Improving environmental and 

design quality.

•  Moor Street as a major transport 

interchange.

•  Maximising and strengthening 

pedestrian and cycling links.

New Street Station/Moor Street 

Station Link

Moor Street Queensway links 

New Street Station, Moor Street 

Station and the site of the 

proposed HS2 station; it also acts 

as the Birmingham City Centre 

Interchange for many bus routes.  

The Bullring and Pavilions shopping 

centres both have direct access 

points from the street. There is 

great potential for this space to 

provide direct and fast access 

between the stations and improved 

pedestrian links from the City Core 

into Eastside - and for the 3 stations 

to link seamlessly together as if 

they were “one station”.

• Heritage 

Eastside is home to many 

historical features including listed 

buildings, conservation areas and 

non-designated heritage assets 

comprising archaeological remains, 

locally listed buildings and a street 

plan that forms the historical grain 

of the quarter.  

The development and investment 

potential in Eastside presents a vital 

opportunity to use the heritage 

and historic environment to add 

to and make the most of the area’s 

character, local distinctiveness 

and sense of place. The retention, 

incorporation and enhancement 

of the heritage assets within and 

alongside new buildings and 

structures are encouraged by this 

masterplan. 

Several heritage assets are directly 

impacted by the HS2 proposals, 

in some cases presenting an 

opportunity to bring protected 

buildings back into use and 

enhance their prominence within 

Eastside. Of four protected pubs 

in the area, the Moby Dick and 

the Woodman will be enhanced 

to form amenity focal points 

within their local area, the Eagle 

and Tun would be under the HS2 

viaduct area which needs to be 

designed to try and preserve the 

pub. There is also potential to 

incorporate the Fox and Grapes 

within the new station concourse 

to enhance design quality. Other 

features such as street patterns and 

archaeological remains should also 

be retained, sometimes requiring 

an imaginative approach to ensure 

their protection.

New Street to HS2: “One station”

The Birmingham Gateway Project transforming New Street Station and 

Moor Street Station is growing - with the new HS2 station alongside, this 

will create a rail interchange of international importance - in the heart of 

the city centre.

The Eagle and Tun Public House

The Fox and Grapes Public House

Brindleyplace to Eastside Locks

View from New Canal Street, Digbeth

Creating one station - Moor Street to New Street station link

n

NORTH


Eastside

City Park

Ashted Pound

Walk


Curzon Square

Eastside


Locks

Curzon Promenade

HS2 Station and

Station Square

New Street

to HS2 -


One station

n

NORTH



Development principles

KEY


            The Link

            Active frontages

            Public transport route

            Improved pedestrian

            connections

            New Street Station

            Metro route/stop


effect, better address the 

passenger interchange, and release 

land on the south-facing side of the 

street for public space.

Pavilions Centre

With the arrival of HS2, the footfall 

to and from the station will increase 

significantly. The Pavilions shopping 

centre and the existing ramp from 

Rotunda Square could potentially 

be reconfigured to maximise retail 

opportunities and to create more 

active frontage and stronger, more 

attractive and legible pedestrian 

connections between Moor Street 

Queensway and High Street/New 

Street - also opening key views of 

the Rotunda from Eastside.

Moor Street Queensway - City 

Centre Interchange

As the city centre’s main 

interchange for buses, Moor Street 

will handle 235 bus services per 

hour at peak times, following 

changes to the layout of the street 

which will be achieved in 2012 

alongside a review of bus routes 

throughout the city centre. The 

changes will provide more efficient 

bus routes through the city centre 

with a transformation of passenger 

facilities with the evolution of 

bus services and the proposed 

developments for Sprint with the 

first corridor connecting via the A34 

to Walsall. Consideration will also 

need to be given to the locations 

around the station on pick up and 

drop off points and in particular 

access for taxi and private hire 

vehices.

Moor Street should have a high 

quality of public realm with clear 

and safe pedestrian connections 

across into Eastside, the HS2 

and Moor Street stations. The 

HS2 station will potentially treble 

pedestrian activity in the area; 

consideration should be given to 

Moor Street Queensway becoming 

a public-transport only corridor. 

The building of the new HS2 station 

presents the opportunity of re-

routing Moor Street Queensway to 

break down the dual carriageway 

The quickest and most direct 

pedestrian route between the two 

stations, and ultimately to HS2, 

is by way of the long bridge link 

under part of the Bullring centre. 

Some minor improvements have 

already been made to better 

sign-post the route, clear the 

spaces of clutter and to increase 

the brightness of the lighting. 

However, there is greater potential 

to transform the space, increase 

pedestrian capacity and its 

attractveness as a pedestrian route 

with higher quality floor and wall 

finishes, imaginative lighting and 

artwork, and measures to reduce 

the impact of traffic. Digital media 

and carefully placed advertising 

could also animate the space; a 

small commercial unit could also be 

considered.

Through the Birmingham Gateway 

Project, the link to this route 

will be strengthened with the 

provision of a new walkway to 

the rear of the Odeon Cinema 

that accesses the station and 

connects with Stephenson Place 

and the new Metro extension; the 

design and development of this 

walkway should seek to maximise 

the convenience and quality of 

experience for rail customers 

changing between the stations.  

a sequence of places / 

eastside masterplan

eastside masterplan

 / a sequence of places

15

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Key principles



•  A high quality landmark station 

for HS2.


•  New pedestrian connections to 

Digbeth.


•  A major public square fronting 

the HS2 station.

•  Second access to HS2 station at 

New Canal Street.

•  High standards of sustainability 

and design.

•  Efficient links to public transport 

connections.

•  Improved pedestrian flows 

through the stations.

HS2 station

The development of a 

completely new station for a new 

internationally linked rail service is a 

rare opportunity; it should provide 

a building that will be a celebration 

of the arrival of HS2 - giving the city 

an iconic mixed use building of the 

highest quality design.

Future designs for the station 

building should provide an elegant, 

sweeping, transparent canopy  

that covers the platforms along 

the length of the trains - some 

800m. The main entrance, to 

Moor Street/Station Square, and 

station concourse should also be 

linked under a grand atrium that 

allows natural light to flood in and 

offer views out to the surrounding 

skyline. 

Cafes, shops and restaurants 

serving the station will sit alongside 

the ticketing, waiting and other 

station facilities at concourse 

level - with the Grade II listed Fox 

and Grapes Public House 

HS2 Station and Station Square

Arriving by high-speed train in the centre of Birmingham will be an 

uplifting experience - creating a positive first impression of the city through 

the creation of a world-class station building and a new civic space that 

becomes a major hub of activity within the network of city centre’s streets 

and squares.

Park Street secondary entrance concept

The Pavilions

Opening a new route to the Rotunda concept from Moor Street Queensway

Eastside

City Park

Ashted Pound

Walk


Curzon Square

Eastside


Locks

Curzon Promenade

HS2 Station and

Station Square

New Street

to HS2 -


One station

n

NORTH



Development principles

KEY


            Station Square

            Landmark building

            HS2 entrance

            Active frontages

            Public transport route

            Potential Metro route

            Metro stop

            Improved pedestrian

            connections


a sequence of places / 

eastside masterplan

eastside masterplan

 / a sequence of places

17

16

Key principles



•  A continuous active frontage from 

Moor Street to Curzon Street.

•  Creating clear sustainable routes 

through the park.

•  Curzon Street Station to 

terminate the vista.

Station Square leads into Curzon 

Promenade - a linear route framing, 

on approach, the views of the 

landmark Curzon Street Station. 

This has the potential to become 

one of the city’s greatest streets 

by providing an attractive green 

pedestrian route alongside a prime 

commercial colonnade into the 

heart of Eastside. 

The character of the park and 

pedestrian route into Eastside 

would be altered dramatically 

by the impact of the high-level 

rail structures and station, which 

provides an opportunity to 

transform pedestrian links and 

create a distinctive place within the 

city centre. 

New buildings would be built 

alongside the northern edge of the 

HS2 station’s platforms, effectively 

screening this part of the station 

and viaduct. The buildings would 

define and front The Promenade 

- establishing a redefinition of 

this part of the Eastside City Park 

as a tree lined and landscaped 

pedestrian route with active 

frontages for various retail, bar and 

restaurant opportunities between 

Station Square and Curzon Square. 

The buildings should incorporate 

a double height colonnade along 

the entire southern length of the 

promenade to provide an under-

cover route for pedestrians 

the station, Hotel La Tour and 

the commercial development 

opportunities - potentially a 

landmark building, forming part of 

the HS2 station building.  

The historical street patterns 

formed by New Canal Street, 

Freeman Street and Park Street 

establish the grain of the area; 

these routes of streets can be 

reflected in detailed landscape 

proposals within any new areas of 

public realm. 

Park Street Gardens

The majority of Park Street 

gardens would be significantly 

affected by the HS2 station. The 

gardens, formerly a burial ground 

with monuments and graves still 

existing, are of archaeological 

importance and should be 

preserved underneath the 

station structure along with other 

archaeological remains in land 

between Freeman Street and Moor 

Street Queensway. If preservation 

cannot be achieved through the 

design of the station, then the 

impact will need to be mitigated 

by archaeological excavation 

and recording in advance of 

development. This would provide 

an opportunity to enhance 

understanding of the historic 

development of the area.

Vertical integration at the station 

with connectivity to other transport 

modes should maximise use of 

space and create opportunity for 

high density development.

Station Square

On leaving the HS2 station, a new 

public square, leading from Moor 

Street Queensway, will form part of 

the world-class arrival experience.  

With up to 12,000 passengers per 

hour, the station will require an 

appropriately scaled civic square 

forming an integral part of the 

necessary pedestrian dispersal 

space. The square would be 

predominantly hard landscaped 

creating a dramatic setting for 

the new station and surrounding 

buildings. The square should 

incorporate innovative solutions 

using level change and street 

furniture to provide security and 

prevent illegal vehicular intrusion.

Station Square is a vital part of 

Eastside’s connectivity into the city 

core as part of the ‘Sequence of 

Places’. It will provide a focus for 

connections from the Martineau 

Galleries development, and form 

the main gateway into the quarter.

As the HS2 station will cover a 

substantial part of Park Street 

Gardens; the new square would 

return meaningful public open 

space back to the city centre.  

The space would be framed by 

being retained and imaginatively 

incorporated into the design.

The concourse area will also act as 

an internal street - with a secondary 

access created onto Park Street/

Fazeley Street. This important 

connection will be a vital element 

in the station’s design to ensure 

the wider pedestrian linkages and 

positive regeneration impact of the 

station floods into Digbeth. The 

Park Street entrance can also act as 

a taxi and vehicular drop off/pick 

up point.  

A further entrance/exit to the 

station is proposed at New Canal 

Street alongside the Grade I Listed 

Curzon Street Station building - 

again this secondary access will be 

vital in ensuring connectivity and 

regeneration through Eastside into 

Digbeth. 

The HS2 station concourse should 

also be physically connected to 

Moor Street Station in order to 

facilitate the “one station” principle 

for interchanging passengers. 

The tradition of a grand terminus 

building should be embraced with 

the potential of commercial and 

premium office space exploited. 

The opportunities for hotel and 

office uses should be incorporated 

onto the site in such a way that they 

will give height and presence to 

the station as a landmark building. 

Careful design should deliver a 

light and airy concourse.

HS2 station and square concept

Curzon Promenade

Celebrating the view of Curzon Street Station, Curzon Promenade will 

become a key address street enlivened with new shops and cafes along a 

tree lined pedestrian walkway into the heart of Eastside.

Curzon Promenade concept

Eastside


City Park

Ashted Pound

Walk

Curzon Square



Eastside

Locks


HS2 Station and

Station Square

New Street

to HS2 -


One station

Curzon Promenade

n

NORTH


Development principles

KEY


            Curzon Promenade

            Landmark building

            HS2 entrance


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