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Kelgusiga yo'naltirilganlik. chiqaruvchi marketing faoliyatini muddatli natijalariga emas, balki
muddatli natijalariga kerak.
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mo'ljalni olgan bo'lishi
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nalitik funksiya
Ishlab chiqarish funksiyasi
How to do a market analysis?
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►
bjectives of the market analysis section of a business
to show to investors that:
now your market
e market is large enough to build a sustainable business j
rder to do that I recommend the following plan:
demographics and Segmentation
'arget Market
UTke Need
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two factors you need to look at when assessing the size of a market: the number of ustomers and the value of the market. It is very important to look at both numbers
, let's take an example to understand why.
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agine that you have the opportunity to open a shop either in Town A in Town B:
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Town	A	B
Market value	Sum 200m	Sum 100m
Potential customers	2 big companies	1,000 small companies
Competition	2 competitors	10 competitors

i
gh Town B looks more competitive (10 competitors vs. 2 in Town A) and a smaller unity (market size of Sum100m vs. Sum200 in Town A), with 1,000 potential ners t is actually a more accessible market than Town A where you have only 2
ers.
Potential customer?
The definition of a potential customer will depend on your type of business. For example if you are opening a small shop selling office furniture then your market will be all the companies within your delivery range. As in the example above it is likely that most companies would have only one person in charge of purchasing furniture hence you wouldn't take the size of these businesses in consideration when assessing the number of potential customers. You would however factor it
/hen assessing the value of the market.
Zlarket value
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Potensial mijoz?
Potensial mijozlar ta'rifi biznes turiga bog'liq. Misol uchun, siz ofis mebellarini sotadigan kichik do'konni ochsangiz, sizning bozoringiz sizning etkazib berish doirangizdagi barcha kompaniyalar bo'ladi. Yuqoridagi misolda bo'lgani kabi, aksariyat kompaniyalarning mebel sotib olish uchun mas'ul bo'lgan bir kishi bo'lishi mumkin, shuning uchun potentsial mijozlar sonini baholashda siz ushbu biznesning hajmini hisobga olmaysiz. Biroq, bozorning qiymatini baholashda siz buni ->e'tiborga olasiz.