3- The business model is defined for a single organization.
4- The definition should synthesize the different points of view presented in earlier research.
Osterwalder et al. (2005) defined a ‘model’ as a “simplified description and representation of a complex entity or process”.
Others have argued that it is an abstraction, simplification, and /or representation of the reality (Stähler, 2002; Haaker et al.,
2006). Since we are here concerned with the world of business, the following provides a starting point:
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