Difference Between Sales and Marketing

Meet regularly and collaborate often

Meetings shouldn’t only occur during chaotic times. The best way to keep staff on the same page is to create an environment where communication is consistent and proactive. Set a precedent from the start, briefing each new hire on best practices during onboarding. If multiple staff members are onboarding, go through the process as a group as much as possible.
For established team members, you can ramp up your communication by:

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  Hosting regular meetings
  
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  Creating more opportunities to share research with colleagues
  
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  Using business messaging platforms like Slack or Zendesk
  
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  Sending email updates on important changes and new information
  

Team mentality is easier to build when it’s a core foundation, not something tacked on.

Create a team email alias

Creating a team email alias that goes to all members of the sales and marketing teams is a simple, ingenious tool. It allows for easier distribution of information within the sales and marketing departments and allows external teams to share relevant information with both groups.
A team alias also gives sales and marketing staff easy access to what the other is communicating and what formats (such as sales process templates) they are using.

Measure KPIs with reporting and analytics

Net income might indicate overall profitability, but you can get more granular when assessing marketing and sales. By using specific KPIs, you can gauge the success of these departments relative to the whole company, and you can see how well they work together. Here are the most important KPIs to watch:

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  Marketing qualified leads (MQLs): The number of leads your marketing team hands off to sales for outreach.
  
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  Sales qualified leads (SQLs): The number of potential customers your team converts into sales opportunities.
  
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