Difference Between Sales and Marketing

Cost per lead (CPL): The cost of identifying a new lead.

Cost per customer acquisition: The cost of closing a sale with a new customer.

Customer retention: The rate of customer retention over time. Repeat customers cost less to convert than new prospects and ensure long-term income.

Marketing ROI: The amount of money generated from a marketing campaign relative to what you spent on it. ROI and net profitability stand out as some of the most important KPIs.

Sales revenue: The amount of money generated from sales. You can compare different team and agent revenue to find your highest earners.

Opportunity-to-win ratio: The rate at which you convert leads into customers. This ratio highlights employees’ strengths. A low opportunity-to-win ratio can mean your rep is great at identifying leads but needs to improve at closing sales. On the other hand, a high ratio highlights agents who can reliably sell different products.

Aligning the best of both worlds

Some companies spend so long weighing whether sales or marketing takes priority that they miss the best strategy right in front of them. Aligning sales and marketing takes direct action and organization. By implementing any of the previously discussed strategies, you can see improvements in content, revenue, budget tracking, and data analysis.
To get you started, Zendesk offers a modern sales CRM that combines easy-to-use tools with collective efficiency. Zendesk Sell:

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  Keeps all the information you need in one place
  
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  Provides a unified, customizable workspace for your teams
  
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  Makes sharing information across departments effortless
  
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  Updates metrics in real time
  
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  Tracks prospects at each stage of the buyer’s journey, allowing for clear, consistent communication throughout the sales cycle
  

Conclusion

Despite many differences between sales and marketing, these are not contradictory in nature. Both these terms are closely interlinked to each other and play a very important role in the survival of business in the long run.
The sale is a human-oriented function, so the personnel involved in the sales activity should be given proper training and incentives to boost morale and earn higher pay in return. On the other hand, Marketing is a media-oriented, so the best channels of advertisement and promotion should be adopted so as to achieve an increase in sales along with the enhanced brand image.

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