Different Types of Advertising

Organizing special events or sponsoring them makes for an excellent advertising opportunity and strategy. A company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance, a company that manufactures sports utilities can sponsor some tournament to advertise its products. Mobile billboards are a newer form of this old advertising technique, where a large display screen or billboard is attached to the back of a van or a flatbed truck, and taken to different locations within a city or neighborhood.

• Organizing special events or sponsoring them makes for an excellent advertising opportunity and strategy. A company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance, a company that manufactures sports utilities can sponsor some tournament to advertise its products. Mobile billboards are a newer form of this old advertising technique, where a large display screen or billboard is attached to the back of a van or a flatbed truck, and taken to different locations within a city or neighborhood.

Radio Advertising

• Radio advertising is one of the oldest forms of advertising. In the early 20th century, as radio began to take center stage in a lot of American homes, businesses realized that they could use this medium to reach a huge audience for their products, and not merely rely on print media such as newspapers and pamphlets.

Advertisers can buy airtime from a radio station to air their ads, and prices depend upon the duration, time of the day, and the programs during which the ads are aired. According to market research firm Arbitron, over 240 million people in the United States tune in to the radio at least once a week. Radio has been given a much-needed boost as a medium of communication, and therefore of advertising, with the advent of online radio broadcasts.

• Advertisers can buy airtime from a radio station to air their ads, and prices depend upon the duration, time of the day, and the programs during which the ads are aired. According to market research firm Arbitron, over 240 million people in the United States tune in to the radio at least once a week. Radio has been given a much-needed boost as a medium of communication, and therefore of advertising, with the advent of online radio broadcasts.