Digital Marketing

Analysis of competitors' websites

Analysis of websites

	Your company	Competitor 1	Competitor 2	Competitor 3
statistics (visitors, activity, etc.)	Visitors - 812,000 (~545 per day) Views – 250,000 (~450 per day)	Visitors -3 950 (~564 per day) Views - 99 790 (~3 220 per day)	Visitors - 7590 (~751 per day) Views - 75845 (~510 per day)	Visitors - 291 (~706 per day) Views - 94521(~751 per day)
Rating on the online markets	4. out of 5	4. out of 5	4.4 out of 5	4. out of 5
Indexing by search engines	341	120	100	310
Services	Google Platform Yandex search platform Microsoft edge	Google Platform Yandex search platform Google tag manager	Google Platform Yandex search platform Microsoft edge	Google Platform Yandex search platform Microsoft edge Google tag manager
Place of the search results for “Ozone”	29	8	12	30

Analysis of competitor activity in social media and messengers

	Purpose	Content	Frequency of content updates (posts per week)	Followers	Likes	Comments	Share s	Views	Link	Engagement rate
Vkontake (Vk.Com)			Irregular. Last post november 29. 2022	450	900	5	2	400	Https:|//vk.Com/ozone	0.12%
Instagram(instagram.Com)	involvement		Irregular. Last post december 9. 2022	6520	14.500	10	5	5000	Https://instagram.Com/ozone	5.2%
Facebook(facebook.Com)	Attract new customers Improve the quality of goods		Irregular. Last post december 8. 2022	500	500	2	0	1000	Https://www.Facebook.Com/ozone	0.15%
You tube(youtube.Com)	Attract new customers Improve the quality of goods		Irregular. Last post december 6. 2022	1000	9.000	90	0	35000	Https://youtube.Com/ozone	5.10%
Twitter(twitter.Com)	Attract new customers Improve the quality of goods		Irregular. Last post december 7. 2022	12,500	5.000	40	0	560	Https://twitter.Com/ozone	2.1%
Telegramm(telegram.Org)	Attract new customers Improve the quality of goods		Irregular. Last post december 5. 2022	1360	120	3	1	1260	Https:/telegram.Org/ozone	9.1%

Ozone.ru

Comparison of the Engagement Rate

	Engagement Rate
	Ozone	Labirint	Eldarado	Yandex.market
Vkontakte	0.28%	0.25%	0.78%	0.52%
Facebook	1.25%	2.29%	7.12%	1.45%
Instagram	5.45%	3.8%	6.63%	3.54%
You tube	10.5%	25.5%	5.75%	12.63%
Twitter	2.5%	3.5%	8.12%	1.75%
Telegram	5.6%	6.8%	4.56%	6.48%
Tik Tok	15.95%	10.9%	9.4%	6.99%

Analysis of buyers

According to research results, about 97% of buyers who shop online are familiar with marketplaces and have ordered something on them at least once. One of the largest Russian marketplaces, Ozone, recorded a 123% increase in profit last year only in the first 9 months – and in the new year, the company's colossal revenues continue to grow.

Objectives

• Ozone's goal is to become the largest multicategory Internet platform, where millions of users will be able to buy everything they need, and thousands of sellers will be able to find their buyers.
• In order for Ozone employees to always be up to date with the latest news, All Hands is held twice a month in the company, where top managers and line employees discuss topical issues in an open microphone mode, share achievements, work results and development plans.
• Ozone Tech employs several thousand engineers in hundreds of cross-functional teams, which continue to grow. The company professes the concept of Everything as Code: minimum manual actions, maximum automation.
• Ozone takes care of the environment – the Ozone Recycle project organizes the collection of recyclables, its preparation and shipment for recycling. All fulfillment centers of the company are connected to it, as well as more than 20 partner companies. All cardboard that is used in production is sent for recycling, and the air-bubble film, which helps to carefully deliver goods, but is not recycled, was replaced with craft paper in Ozone.
• The company is actively developing the fintech direction and offers unique financial services for buyers and sellers of the Ozone platform, which now include the Ozone Card product, as well as the Ozone Premium loyalty program for sellers and buyers.
• We believe that even the smallest help leads to great results. During the six months of the Ozone Care program, Ozone users have purchased more than 6,000 charity certificates, more than 70,000 people have helped foundations on Ozone Care.

Strategy

• Well, have we caught your attention? As you might have guessed, this is the main and most banal "secret" of brand promotion. In order for the buyer to click on your product card, you need to offer him something that he has not seen before. There are many promotion strategies. But not very secret ones.
• However, this is not a clickbait at all. We asked our experts, who work every day with the promotion of product cards, which promotion tools will help in promotion and launch sales. We share these techniques with you!

Tactics

Their tactics is that they do not stop despite everything that their passion for business they paid attention to the delivery and other little things, I think the attack situation may generally be different

Content plan

period	Content plan
	Instagram	Facebook	Vkontakte	Twitter	You Tube	Telegram	Tik Tok
For a month	The long awaited return of the 11/11 big sale! Don’t miss you chance to buy everything you’ve been dreaming about for so long with a profit – thousands of goods at super prices only from November 11 to November 14! Dreams come true here! Ingredients: Flour – 240g Corn starch – 20g Salt – 2g Butter – 110g Sugar – 100g Egg – 2pcs. Beat room temperature butter with sugar until white. Add eggs, food coloring (optional) and bring to a homogeneous state. Add flour, starch and salt to the butter mixture. We knead the dough. For best texture, we recommend keeping in the refrigerator for 30 minutes. We roll a layer of any thickness, cut out our favorite shapes and bake at 170 degrees for 15 minutes (depending on the thickness of the dough.)	Recipe of the Day: Airy Carrot Cupcakes Fragrant, spicy and very tasty - these muffins seem to have been specially invented for cozy autumn evenings.	It's time to prepare the sleigh. The cold season in our latitudes is invariably associated with multi-layered and complex images. Of course, in such weather, you want to wear everything at once - we will not convince you of this. But we will show you how to combine the details of the wardrobe so that it is both warm and stylish. Especially for Ozone, stylist Irina Sivkova has put together versatile looks for a trip to work, a date or a walk in trendy shades.	Everything was well packed, there was a guarantee and instructions in the box. Connecting the MI Fit apps happened pretty quickly. Who immediately checked out the novelty in the house and weighed himself :) p.s. Batteries were not included and were not promised	Moments is an Ozone video service with short videos to which you can attach products. On December 1, the creators of the service presented it to a wide audience - bloggers, marketers and marketplace sellers. Hosted by Dmitry Maslennikov. 00:02:00 — How and why did you create Moments? 00:10:00 — How to shoot interesting content and become popular in Moments? 00:37:00 — How to earn in Moments? 00:41:30 — Service development plans and answers to questions	The cold season in our latitudes is invariably associated with multi-layered and complex images. Of course, in such weather, you want to wear everything at once – we will not convince you of this. But we will show you how to combine the details of the wardrobe so that it is both warm and stylish. Specially for Ozone stylist Irina Sivkova	I made an order on Ozone, since the price for the stock was 2 thousand cheaper than in RBT and CSN. And it would take the same amount of time to wait for the order, since there is no longer such a model in the windows, only on order. The phone arrived on time, within 5 days in excellent condition, was additionally packed in a box and wrapped in paper. The order was received quickly, the issuance warehouse is open right up to 10 pm, even on weekends. Just great. After this purchase, I began to choose gifts for the new year to all relatives and friends. Prices are good, but they change periodically. For example, I ordered Dubko hoops for my mom, which are cheaper on the manufacturer’s website, but taking into account the cost of delivery, the price is compared. And given that it is possible to run into scammer sites, it is better to order Ozone on a trusted site.

Planning results Ozone

Budget Planning Ozone

• Key financial and operating results for the first quarter of 2022 Bookings posted a strong 173% year-on-year growth of 93.0 million compared to 34.1 million in Q1 2021, driven by an expanding customer base and higher user engagement.
• Sales turnover (GMV) including services rose to RUB 177.5 billion in 1Q 2022, up 139% YoY from RUB 74.2 billion in 1Q 2021, driven by strong order growth.
• Number of active buyers increased by 79% year-on-year to 28.7 million as of March 31, 2022 compared to 16.0 million as of March 31, 2021. Ozone posted an improvement in cohort performance, with Ozone customer order frequency up 66% you to 9.8 orders in Q1 2022, compared to 5.9 orders in Q1 2021. An increase in the frequency of orders indicates an increase in user loyalty and engagement.
• Ozone operating and financial results The table below shows the financial results for the quarter ended March 31, 2022. The quarterly results for the three months ended 31 March 2022 and 31 March 2021 have not been audited by the Company's auditors. Unaudited quarterly results are subject to all standard adjustments that we believe are necessary to fairly display the information presented.
• Key operational and financial indicators The table below summarizes the key operating and financial highlights for the quarter ended March 31, 2022. The quarterly results for the three months ended 31 March 2022 and 31 March 2021 have not been audited by the Company's auditors. Unaudited quarterly results are subject to all standard adjustments that we believe are necessary to fairly display the information presented.

Another important metric is the number of unsubscribes. It allows you to assess whether the tactics of communication with visitors and the marketing strategy, in general, are chosen correctly. If you like to experiment with your page, be sure to keep an eye on how many people unsubscribe after innovations.

Planning the results of targeted advertising in Instagram Ozone