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have not only been instrumental in bringing India thus far in its evolutionary journey
but also hold within them the power and potential to enable the vision of activating
India 2.0, fuelled by the spirit of Aatmanirbhar Bharat. It is the most opportune
moment to unveil a shared vision for future of India’s tourism guiding its course for
next 25 years to make India as the most sought-after travel destination in the world
when we celebrate India@100 in 2047.
1.5.
India, an Emerging Superpower – Tourism to enhance India’s soft power
Powered
by its strong democracy, unprecedented economic growth, deep
technological capabilities and young population, India is an emerging superpower of
the World. India's philosophy of 'Vasudhaiva Kutumbakam'
sees the world as one
family. It gives India an unwavering belief in multilateralism. India’s traditions of non-
violence and pluralism, diversity and tolerance, its yoga and Ayurveda, its Bollywood
and classical dances, are all well known. There is
an increasing international
recognition of India’s cultural and civilizational heritage. The rise of Indian diaspora to
top echelons of technology industry and other professions across the world has given
a great recognition to India. Tourism can truly be a vehicle for enhancing India’s soft
power.
1.6.
Tourism – a Global Opportunity for India
Tourism is one of the largest global industries. Once perceived as an activity for the
affluent, today the number of travellers is growing rapidly and many international
travellers are from the expanding middle class of large emerging economies. Tourism
has become a way of life and millions of new travellers
are looking for exceptional
travel experiences,
be they business or leisure, domestically, regionally or
internationally. Post recovery of tourism economy from the pandemic, tourism growth
worldwide will exceed overall world economic growth and every one in three jobs in
next ten years will be created in tourism sector. Tourism, thus, is a global opportunity
that cannot be ignored.
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