Draft National Tourism Policy 2022 12 th

4.1.5. Digital platforms and sharing economy – need for national cooperation
The global platforms and sharing economy are examples of the changes brought 
about by digitalization. The business models of the digital platform economy are 
often driven by network logic, i.e. the combination of falling marginal costs for 

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providers and increasing marginal utility/ returns for customers. This results in a 
focus on few players (“the winner takes all”). Local, isolated solutions are therefore 
difficult to bring to success, unless they specialize and therefore cannot be easily 
copied on a global scale. As a result, the need for national cooperation is increasingly 
significant, turning into a critical success factor. 
4.2. 
Setting up of National Digital Tourism Mission 
Ministry of Tourism will set up National Digital Tourism Mission to promote 
digitalization in tourism sector. The National Digital Tourism Mission envisages to 
achieve the objective of harnessing the full potential of digitization in tourism sector 
by facilitating exchange of information and services in tourism sector spreading 
across national and state tourism organizations, tourism service providers, tourism 
destinations, products, experiences and tourists. 
4.3. 
Key Strategic Areas for the Mission
The Mission will work in the following key strategic areas: 
(i) 
Leveraging cross domain generic building blocks 
(ii) 
Development of Tourism Domain Data
(iii) Development of Unified Tourism Interface 
(iv) Development of User Systems
(v) 
Digital Enablement of Lifecycle of Tourist Journey
(vi) Support to MSMEs for digitalization
(vii) Enabling Smart Tourist Destinations 
4.4. 
Leverage Cross Domain Generic Building Blocks
The Mission will leverage the digital infrastructure layer commonly available to all 
Ministries, States and public at nominal or no cost such as Aadhaar, DigiLocker, UPI/ 
BHIM payment gateway, PAN, CIN and GSTN number for organizations etc. This 
digital infrastructure layer helps to achieve uniqueness of key data sets, economies 
of scale and facilitates all India portability for stakeholders of the ecosystem.