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providers and increasing marginal utility/ returns for customers.
This results in a
focus on few players (“the winner takes all”). Local, isolated solutions are therefore
difficult to bring to success, unless they specialize and
therefore cannot be easily
copied on a global scale. As a result, the need for national cooperation is increasingly
significant, turning into a critical success factor.
4.2.
Setting up of National Digital Tourism Mission
Ministry of Tourism will set up National Digital Tourism Mission to promote
digitalization in tourism sector. The National Digital Tourism
Mission envisages to
achieve the objective of harnessing the full potential of digitization in tourism sector
by facilitating exchange of information and services in tourism sector spreading
across national and state tourism organizations, tourism service providers, tourism
destinations, products, experiences and tourists.
4.3.
Key Strategic Areas for the Mission
The Mission will work in the following key strategic areas:
(i)
Leveraging cross domain generic building blocks
(ii)
Development of Tourism Domain Data
(iii) Development of Unified Tourism Interface
(iv)
Development of User Systems
(v)
Digital Enablement of Lifecycle of Tourist Journey
(vi) Support to MSMEs for digitalization
(vii) Enabling Smart Tourist Destinations
4.4.
Leverage Cross Domain Generic Building Blocks
The Mission will leverage the digital infrastructure layer commonly available to all
Ministries, States and public at nominal or no cost such as Aadhaar, DigiLocker, UPI/
BHIM payment gateway, PAN, CIN and GSTN number for organizations etc. This
digital infrastructure layer helps to achieve uniqueness of key data sets, economies
of scale and facilitates all India portability for stakeholders of the ecosystem.
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