Draft National Tourism Policy 2022 12 th

3.5. 
Forging partnerships with Private Sector for promoting green tourism
The Mission will forge partnership with the private sector for promoting sustainable 
and responsible tourism. The private sector players such as hotel owners, tour 
operators, and transport services can play a key role in protecting the environment 
and influencing tourists to make sustainable choices. Increased public environmental 
awareness, including traveller awareness, has contributed to the development of a 
host of voluntary industry initiatives. The Mission will create enabling conditions for 
private sector to become energy efficient and climate sound, consume less water 
and minimizing waste, conserve bio-diversity and cultural heritage and values.
3.6. 
Sustainability to guide Destination Planning, Development and Management
3.6.1. Strategy to incorporate sustainability as a key guiding principle
The Mission will work towards developing a clear strategy and roadmap for 
destination planning, development and management, which incorporates 
sustainability as the key guiding principle. Destination planning and development 
strategies will be a critical determinant for the greening of tourism. Every destination 
is unique, and therefore each development strategy must be sensitive to the 
destination’s unique assets and challenges.
3.6.2. Destination’s Tourism Master Plan 
Destination’s Tourism Master Plan will include environmental and social issues in 
order to manage the critical assets and promote greener outcomes and will be 

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prepared by a multi-stakeholder participatory planning process. It will also include 
mitigation of carbon emissions, biodiversity conservation, waste management, 
water supply and consideration and mitigation of impacts on socio-cultural and built 
heritage.
The carrying capacity and visitor management to avoid over-tourism along with 
promoting “Plastic Free Destinations (PFD)” and green mobility will be some of the 
focus areas of action.