2.6.
Key Performance Areas and Indicators
In order to measure the progress of tourism sector across multiple dimensions at
National, State and Destination level, following key performance areas have been
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identified. The Ministry will further define the key performance indicators and assess
the current baseline values and work out targets to be achieved:
Key Performance Areas
Demand
International tourist arrivals
Average expenditure
Average stay
Market diversification
Segment diversification
Geographical spread of tourists
Loyalty/ share of return visitors
Occupancy rate
Visitor satisfaction
Domestic overnight tourist visits,
Domestic average expenditure and average stay
Supply
Accommodation/ bed capacity
Product diversification
Development of Tourism infrastructure
Community based development/ local involvement
Transport and communications
Number of tour operators
Quality standards/ regulations and voluntary certifications
Quality tourism professionals
Investment and
finance
Public investment
Private investment
Foreign direct investment
Finance mechanisms
SMEs and entrepreneurship
Employment
Direct/ total employment
Human resources and
Number of skilled professionals on tourism and hospitality job
roles
Sustainable
tourism
Alignment with the 2030 Agenda
Biodiversity conservation and sustainable land-use
Energy and water use efficiency
GHG emissions and waste reduction
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