3.7.
Measurement, reporting and verification of green initiatives
The Mission will work with relevant Ministries and agencies towards measurement
and reporting of travel and tourism-related emissions. This will help tracking of
progress on achieving the targets set for tourism sector. In addition, the Mission will
encourage the tourism industry and destinations to adopt certification based on
Sustainable Tourism Criteria of India (STCI). The Mission will frame suitable
guidelines and lead the implementation of STCI across tourism industries such as
accommodation, tour operators and also various tourism attractions and
destinations. The Mission will further adopt global best practices in measurement,
reporting and verification of sustainable elements of tourism.
3.8.
Collaboration and Capacity Building for promoting Green Tourism
The Mission will encourage all stakeholders to collaborate, to share evidence of risks
and solutions with all stakeholders and guests, and work together to ensure plans
are as effective and coordinated as possible. The Mission will set up Centres of
Excellence at national, regional and state level to create competencies, expertise and
source of capacity to train enterprises and other stakeholders in sustainable and
responsible tourism practices. These centres will also create awareness about STCI
and STCI based certifications in the country.
3.9.
Fiscal Policies and Economic Instruments for Green Tourism
3.9.1. Public investments in green tourism to catalyse private sector
The Mission will work towards advocating critical government investments in the
green enabling environment, which will play a central role in determining private
sector investment and direction. Government investments in protected areas,
cultural assets, water, waste management, sanitation, transportation and energy
infrastructure investments will play a critical role in private sector investment
decisions toward greener outcomes.
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