Draft National Tourism Policy 2022 12 th

4.9. 
Support to MSMEs for digitalization
The Mission will make the MSMEs aware about varied opportunities from digital 
technologies such as customer acquisition, improve online brand visibility, expand 
international reach, improve service quality, increase visitor satisfaction. The Mission 
will also provide support to MSMEs to overcome various difficulties in implementing 
digital technologies, which include training on new digital technology, costs and 
uncertain returns on benefits, insufficient knowledge to identify opportunities, 
insufficient technical knowledge, lack of suitable “off the shelf” products within 
budget 
4.10. 
Enabling Smart Tourist Destinations 
The Mission will also facilitate and enable development of smart destinations. A 
smart tourist destination facilitates access to tourism and hospitality products, 
services, spaces and experiences through ICT-based tools. It encourages innovative 
implementation of advanced digital technologies to the tourism system allowing 
competitive advantages for the destination, namely: 
(i). 
Enhancing the interpretation of heritage, landscapes and other tourist 
attractions,
(ii). Support to the decision process (pre, during and post experience),
(iii). Taking advantage of Big Data, Artificial Intelligence, Cloud Computing, Virtual 
Reality, Augmented Reality, and the Internet of Things, connecting the tourism 
components in a dynamic neural system.

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Chapter 5 – Tourism and Hospitality Sector Skill Mission
5.1. 
Tourism and Hospitality – A key Sector for Employment
5.1.1. Huge employment opportunities across a range of activities
The policy recognises that tourism sector provides huge employment opportunities 
in a range of segments including hotels, restaurants, travel agents and tour 
operators, tourist transport, eco and adventure tourism, cruise services, tourist 
guides and other related areas.