Draft National Tourism Policy 2022 12 th

13.11. International Co-operation in Tourism – a vehicle for soft power
India will focus on building partnerships, learning from experiences of countries that 
have developed strong tourism sectors and collaborating for mutual benefit. Tourism 
is also an excellent vehicle for projecting soft power. India will articulate the interests 
of emerging/ developing nations and champion the causes of sustainability, 
responsibility and the poverty alleviating and employment generating aspects of 
tourism. Concrete action plans in pursuance of the MOUs signed with different 
Countries for mutual cooperation in the field of Tourism shall be finalized and 
implementation mechanism and review will be put in place. 
13.12. Engagement with multilateral forums
India will actively engage in multilateral forums like the United Nations World 
Tourism Organisation (UNWTO), G-20, BRICS (Brazil, Russia, India, China, South 
Africa), India-ASEAN tourism forum etc. India will also engage with international 
industry bodies like the World Travel and Tourism Council (WTTC), Pacific Asia Travel 

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Association (PATA) etc. to collaborate with the tourism players across geographies, 
market intelligence, communicate with the global industry on key issues and harness 
their expertise for the benefit of our industry. Partnerships will be explored with 
other countries to develop and promote common packages on themes that link the 
countries such as the Buddhist circuit, Ramayana circuit, Himalayan circuit, Heritage 
circuit that would yield excellent dividends to all participating nations.
 
 

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Chapter 15 – Quality Assurance and Standardization