Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

8 Apply the Law of Three
Do what you can, with what you have, where you are.
THEODORE ROOSEVELT
Three core tasks that you perform contain most of the value that you
contribute to your business or organization. Your ability to accurately
identify these three key tasks and then to focus on them most of the time is
essential for you to perform at your best. Let me tell you a true story.
Three months after her first full-day coaching session with me in San
Diego, Cynthia told the group a story: “When I came here ninety days ago,
you claimed that you would show me how to double my income and my
time off within twelve months. This sounded completely unrealistic, but I
was willing to give it a try.
“On the first day, you asked me to write down a list of everything that I
did over the course of a week or a month. I came up with seventeen tasks
that I was responsible for. My problem was that I was completely
overwhelmed with work. I was working ten to twelve hours per day, six
days per week, and not spending enough time with my husband and my two
young children. But I didn’t see any way out.
“I had been working for eight years for a fast-growing entrepreneurial
company in the high-tech area, but there always seemed to be an
overwhelming amount of work to do and never enough time.”
One Thing All Day Long
She continued with her story. “Once I had made this list, you told me to ask
this question: ‘If you could do only one thing on this list all day long, which

---

one task would contribute the greatest value to your company?’ Once I had
identified that task, which was quite easy, I put a circle around that number.
“You then asked, ‘If you could do only one more thing on your list of
key tasks, which would be the second activity that contributes the most
value to your company?’
“Once I had identified the second most important task, you asked me the
same question with regard to the third most important task.
“You then said something that shocked me at the time. You said that
fully 90 percent of the value that you contribute to your company is
contained in those three tasks, whatever they are. Everything else you do is
either a support task or a complementary task that could probably be
delegated, downsized, outsourced, or eliminated.”