Eat That Frog! O t h e r b o o k s b y b r I a n Tr a c y

eat that frog
!
Successful people are invariably those who have
taken the time to identify what they do well and most
enjoy. They know what they do that really makes a dif-
ference in their work, and they then concentrate on that
task or area of activity exclusively.
You should always focus your best energies and abili-
ties on starting and completing those key tasks that your
unique talents and abilities enable you to do well and that
make a significant contribution. You cannot do every-
thing, but you can do those few things in which you ex-
cel, the few things that can really make a difference.
1.
Continually ask yourself these key questions: “What am
I really good at? What do I enjoy the most about my work?
What has been most responsible for my success in the
past? If I could do any job at all, what job would it be?”
If you won the lottery or came into an enormous
amount of money and you could choose any job or any
part of a job to do for the indefinite future, what work
would you choose?
2.
Develop a personal plan to prepare yourself to do
your most important tasks in an excellent fashion. Focus
on those areas where you have special talents and that
you most enjoy. This is the key to unlocking your per-
sonal potential.

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Between where you are today and any goal or objective
that you want to accomplish, there is one major con-
straint that must be overcome before you can achieve
that major goal. Your job is to identify it clearly.
What is holding you back? What sets the speed at
which you achieve your goals? What determines how
fast you move from where you are to where you want to
go? What stops you or holds you back from eating the
frogs that can really make a difference? Why aren’t you
at your goal already?
These are some of the most important questions you
will ever ask and answer on your way to achieving high
levels of personal productivity and effectiveness. What-
ever you have to do, there is always a limiting factor that
determines how quickly and well you get it done. Your
job is to study the task and identify the limiting factor or