Eat That Frog! O t h e r b o o k s b y b r I a n Tr a c y

eat that frog
!
Do It Now!
One of the simplest and yet most powerful ways to get
yourself started is to repeat the words “Do it now! Do it
now! Do it now!” over and over to yourself.
If you feel yourself slowing down or becoming dis-
tracted by conversations or low-value activities, repeat to
yourself the words “Back to work! Back to work! Back to
work!” over and over.
In the final analysis, nothing will help you more in
your career than for you to get the reputation for being
the kind of person who gets important work done quickly
and well. This reputation will make you one of the most
valuable and respected people in your field.
1.
Resolve today to develop a sense of urgency in every-
thing you do. Select one area where you have a tendency
to procrastinate and make a decision to develop the habit
of fast action in that area.
2.
When you see an opportunity or a problem, take ac-
tion on it immediately. When you are given a task or re-
sponsibility, take care of it quickly and report back fast.
Move rapidly in every important area of your life. You will
be amazed at how much better you feel and how much
more you get done.

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109
Eat that frog! Every bit of planning, prioritizing, and or-
ganizing comes down to this simple concept.
Every great achievement of humankind has been
preceded by a long period of hard, concentrated work
until the job was done. Your ability to select your most
important task, to begin it, and then to concentrate on
it single-mindedly until it is complete is the key to high
levels of performance and personal productivity.
Once You Get Going, Keep Going
Single handling requires that once you begin, you keep
working at the task without diversion or distraction until
the job is 100 percent complete. You keep urging your-
self onward by repeating the words “Back to work!” over
and over whenever you are tempted to stop or do some-
thing else.