Electronic Commerce Chapter 8 An Introduction to Electronic Commerce

E-Commerce Applications

Retail and Wholesale

• Electronic retailing
• Cybermalls
• Wholesale e-commerce: B2B

Manufacturing

Marketing

• Market segmentation
• Technology-enabled relationship management

Investment and Finance

• On-line stock trading
• On-line banking
• Electronic bill presentment

Investment and Finance

Investment and Finance

Technology Infrastructure

Technology Infrastructure

Hardware

• Storage capacity
• Software
• Volume of e-commerce transactions
• Website hosting

Web Server Software

• Security and identification
• Denial of service attack
• Web site tracking
• Web log file

Web Server Software

• Web site development tools
• Retrieving and sending Web pages
• Web page construction software
• Static Web page
• Dynamic Web page

E-Commerce Software

• Catalog management
• Product configuration
• Shopping cart

E-Commerce Transaction Processing

• Automates transaction processes from order placement to reconciliation
• Web traffic data analysis

Electronic Shopping Cart

Network and Packet Switching

• All e-commerce depends on a type of network to securely transmit data
• Internet
• Extranet
• Value-added network (VAN)
• Virtual private network (VPN)
• All approaches rely on packet switching and use routers
• Cost, availability, reliability, security, and redundancy must be considered when choosing a network

Electronic Payment Systems

Electronic Payment Systems

• Digital certificate
• Certificate authority
• Secure sockets layer (SSL)
• Electronic cash
• Electronic wallets
• Smart, credit, charge, and debit cards