Electronic Commerce Chapter 8 An Introduction to Electronic Commerce

Threats to E-Commerce

Threats to E-Commerce

• E-commerce incidents
• Theft of intellectual property
• Patents on business processes

Fraud

• On-line auction fraud
• Spam
• Pyramid schemes
• Investment fraud
• Stock scams

Invasion of Consumer Privacy

• On-line profiling
• Clickstream data
• Safe harbor principles

TRUSTe Seal

BBB On-line Privacy Seal

How to Protect Your Privacy While On-Line

Strategies for Successful E-Commerce

Developing an Effective Web Presence

• Visitors to a web site should be able to:
• Obtain general information about the organization
• Obtain financial information for making an investment decision
• Learn the organization’s position on social issues
• Learn about the products or services that the organization sells

Putting up a Web Site

• Web site hosting services
• Storefront brokers

Building Traffic to Your Web Site

• Domain names
• Meta tags
• Traffic data analysis

Maintaining and Improving Your Web Site

• Be alert to new trends
• Be prepared to take advantage of new opportunities
• Personalization
• Explicit
• Implicit

Summary

• E-commerce - enables consumers and companies to gain access to worldwide markets
• Electronic retailing (e-tailing) - the direct sale from business-to-consumer through electronic storefronts designed around an electronic catalog and shopping cart model
• E-commerce shoppers - must be on constant guard to protect their rights, security, and personal privacy