Emotional Advertising Appeals Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke

People don’t want to age, and they certainly don’t want to feel old. In this Snickers commercial, the main character is suffering from old age, misery and crankiness due to hunger.
Not only does this appeal to those hoping to maintain an active, happy youthfulness, it also makes an appeal to the older audience by showing the contrast. Snickers makes you feel young and energetic once again by solving your hunger needs.
A common advertising appeal for older adult audiences is to photograph and highlight models who are younger than the target audience by several years.
Youth appeal is apparent in ads that offer medications aimed at older adults, adult diapers, erectile dysfunction solutions, hearing aids, dentures, emergency call buttons, living community centers and other products or services for the elderly.
In many of these cases, the chosen actors and models within the ads are often much younger than the actual target audience.
 
Popularity Appeal
Buzz is particularly helpful for increasing brand awareness and creating anticipation and excitement for the product or service you offer.
When the Baywatch movie was about to be released, a special kind of marathon (0.3km) was held in slow motion. The hilarious result of people moving slowly and dramatically towards the finish line was attended by a large crowd excited about the reunion release.
This same advertising appeal is often the reason companies produce promotional materials, like pens, bumper stickers or keychain lanyards.
Companies often place their logos all over their clothing or disposable products (like Starbucks coffee cups) to help showcase just how popular their products are.
 
Musical Appeal
Music can make or break an ad by setting tone and mood just as quickly as imagery. The snappy music that backs this Kohler TV commercial adds a happy energy that wouldn't have been achieved by bright colors and quick shot transitions alone.
The music here makes the user feel excited and inspired to imagine what the product could do in his or her life. The right music can add to the emotion of an ad and encourage a faster purchase decision.