Entrepreneurship


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5-EntrepreneurshipInternLores

managing marketing: In order to make profits, produce 
has to be marketed and sold. Farmer-entrepreneurs know 
where  the  most  profitable  market  is  for  each  product. 
They are good at negotiating contracts. They are also 
always on the lookout for more profitable markets and, 
when  found,  adapt  quickly  to  take  advantage  of  new 
marketing opportunities.
managing 
marketing
Profitable marketing of farm products 
Knowledge
Know where the most profitable market for 
each enterprise is
Skills
Negotiate contracts
Keep records of transactions
Behaviour
Look for more profitable markets
Adapt quickly to market changes and 
market opportunities

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