managing marketing: In order to make profits, produce
has to be marketed and sold. Farmer-entrepreneurs know
where the most profitable market is for each product.
They are good at negotiating contracts. They are also
always on the lookout for more profitable markets and,
when found, adapt quickly to take advantage of new
marketing opportunities.
managing
marketing
Profitable marketing of farm products
Knowledge
Know where the most profitable market for
each enterprise is
Skills
Negotiate contracts
Keep records of transactions
Behaviour
Look for more profitable markets
Adapt quickly to market changes and
market opportunities
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