maNagERIal ComPETENCIES
The successful farmer-entrepreneur uses farm resources
effectively and efficiently. Two farms, with the same
physical resources, markets, labour availability and
capital base can generate very different levels of profits
and income. The difference can usually be attributed to
management. Therefore, entrepreneurial and technical
competencies need to be complemented by managerial
competencies.
Managerial functions are diagnosis, planning,
organising, leading, controlling and evaluating. The farmer-
entrepreneur performs these functions in each of the key
areas of the farm business: managing inputs, production
and marketing. The successful farmer-entrepreneur is
competent in each of the functions of management.
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