growth and expansion
This stage requires additional competencies for the
farmer. Business growth often involves increasing size
in terms of the volume of business and employment,
expanding the diversity of product types and product
lines, extending into new markets and adopting new
processes and better technology.
The patterns of relationships within the business
also change. Communications and interactions that
used to be informal and personal become more formal
and structured. The ability to form good interpersonal
relations, mutual respect and trust, having a sense of
community and belonging, cooperation and team spirit
become critical for the growth and development of the
farm business.
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