Entrepreneurship

Promoting group entrepreneurship
Group entrepreneurship can occur when a group of like-
minded farmers are willing to work together on a joint 
enterprise. This often requires support from extension 
workers to organise the group and facilitate linkages 
along the value chain. The challenge is to know when 
to stop their support and hand overall management and 
entrepreneurship functions to the group.
Managing farm businesses according  
to a long-term plan
Daily pressures on the farm business require farmers 
to make many immediate decisions. These decisions 
need to be made within a broader vision that guides the 
development of the business. Farmers must ensure that 
they are managing their farm businesses with a long-
term plan for the business so that it stays on course and 
its direction is not determined by day-to-day decisions.

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Capturing value 
within the value chain 
requires producing 
for buyers and final 
consumers
...and this requires 
knowledge and 
understanding of 
the chain and its 
bottlenecks and 
opportunities
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Entrepreneurship in farming
CaPTURINg valUE WITHIN THE valUE CHaIN
Most of the money in farming is made after farmers sell 
their  product.  Entrepreneurial  farmers  actively  look  for 
ways to capture the added value within the value chain. 
This will increase profits. 
 
Farmer-entrepreneurs realise that capturing value 
requires producing for buyers and final consumers. But 
just  producing  and  selling  is  insufficient.  This  requires 
greater  understanding  and  knowledge  of  value  chains 
and  their  different  elements.  It  requires  a  plan  for