Entrepreneurial qualities
57
flexibility &
adaptability
Readily adapts to new and changing
situations
Knowledge
Aware of the changes and risk affecting
the farm business
Skills
Analyse situations
and develop long-term
strategies
Find ways of realising the goals
Behaviour
Create a vision of the farm business
Set goals
Develop strategies to achieve them
Interpersonal
abilities
The ability to work with others;
especially those who are different.
Knowledge
Understand
people and how they work
Understand relationships and when they
are strong or weak
Skills
Open two-way communication
Share and encourage others to share
Behaviour
Work well
with people of all kinds
Honest and trustworthy
Strategic thinking: Farmer-entrepreneurs have a vision
of their business and strategies for achieving its goals
in a sustainable way. They are aware of the importance
of meeting longer-term objectives – not just address
immediate problems.
Interpersonal abilities: Farmer-entrepreneurs understand
that their success often rests in the hands of other people.
So they recognise the need to work with others. They
are good communicators; they openly share information,
and they actively listen to those around them. Above
all, they are honest and trustworthy when working with
others and in all their business dealings.
Farmer-entrepreneurs
are good
communicators
and trustworthy
Farmer-entrepreneurs
have a vision of their
long-term objectives
58
Entrepreneurship in farming
Networking Establish effective partnerships and
relationships
Knowledge
Know who the key stakeholders and
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