NEW UNDERSTaNDINgS of
ENTREPRENEURIal SKIllS
opportunity skills include being able to
recognise
and realise business opportunities. They also
include market and customer orientation, a keen
awareness of threats, the ability to innovate and
risk management skills.
Strategy skills include being able to develop and
evaluate business strategies. They also include the
ability to receive and make use of feedback and to
reflect. They include: monitoring and evaluation skills,
conceptual skills, strategic planning skills, strategic
decision making skills and goal setting skills.
Reflection includes self-knowledge and knowing
one’s strengths and weaknesses. Strategic
planning involves the ability to analyse the business
situation and its competitive environment. This,
in turn, includes the ability to identify and act on
unique selling opportunities.
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