Executiv Summary


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Competitor Analysis
Examine Your Competition
You have a great product, but what else does your competition offer?
You've probably heard it time and time again, "Know your competition". If you're not looking at what your competition is doing then how are you going to beat them? Every business owner strives for their own unique selling proposition but you also have to ensure that something still makes you stand out from your competitors.
SWOT Analysis

Operations
Setup a Stall at Trade Shows And Expos
Most people make the mistake of not taking advantage of a captive audience. Since Indian consumers love to enjoy tea from stalls, you can take your tea cart to the mall or festivals. Also, you could find local stores that would let you set up a little shop on the sidewalk in front of their business. The point is your customers will remember you once they try your tea in person.
Financial Plan
Start an Affiliate Program to Promote Your Products
Some of these strategies might sound familiar, but that's because some aspects of the business have stayed the same over time. Affiliate marketing is an old strategy which you can implement to market your tea business and generate more sales.
It's no secret that social media can be a great way to promote products, but it's not all about the likes. Creating an affiliate program is a fantastic way to get people to promote your stuff all over the web.
Get Listed on Amazon and Other Marketplaces
Amazon and other marketplaces are a great way to expand your tea business. Being able to list your products on the largest search engine in the world will mean you get more exposure, more sales, and more customers willing to buy from you.
TIME -LINE
History of the tea trade
Learn the secret which makes every cup of tea unique
See all videos for this article According to legend tea has been known in China since about 2700 BCE. For millennia it was a medicinal beverage obtained by boiling fresh leaves in water, but around the 3rd century CE it became a daily drink, and tea cultivation and processing began. The first published account of methods of planting, processing, and drinking came in 350 CE. Around 800 the first seeds were brought to Japan, where cultivation became established by the 13th century. Chinese from Amoy brought tea cultivation to the island of Formosa (Taiwan) in 1810. Tea cultivation in Java began under the Dutch, who brought seeds from Japan in 1826 and seeds, workers, and implements from China in 1833.
In 1824 tea plants were discovered in the hills along the frontier between Burma and the Indian state of Assam. The British introduced tea culture into India in 1836 and into Ceylon (Sri Lanka) in 1867. At first they used seeds from China, but later seeds from the Assam plant were used.
The Dutch East India Company carried the first consignment of China tea to Europe in 1610. In 1669 the English East India Company brought China tea from ports in Java to the London market. Later, teas grown on British estates in India and Ceylon reached Mincing Lane, the centre of the tea trade in London. By the late 19th and early 20th centuries, tea growing had spread to Russian Georgia, Sumatra, and Iran and extended to non-Asian countries such as Natal, Malawi, Uganda, Kenya, Congo, Tanzania, and Mozambique in Africa, to Argentina, Brazil, and Peru in South America, and to Queensland in Australia.
But believe it or not, there was a time before tea-drinking, and we're going to tell you all about it. 2737 BC: TEA IS DISCOVERED. Legend has it that a green tea leaf fell into Chinese Emperor Shen Nung's cup of hot water, he decided to drink it and obviously loved it.
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