Executiv Summary

Competitor Analysis
While the state of national tea production is stable and improving, some outstanding issues limiting the development of the industry still require urgent solutions. First, the area of ​​tea gardens is large and the proportion of old tea gardens is very high. At present, the area of ​​tea plantations over 30 years old in China is about 1 million m², accounting for 31% of the total area. According to the results of the survey, the average yield of old tea gardens is low, and the incidence of pests and diseases is high and severe, which seriously affects the quality and efficiency of tea. Second, production costs continued to rise. Picking spring tea mainly relies on manual labor. With the countryside empty, the labor force shrinks and ages, labor productivity is not high, and costs continue to rise. In addition, the green organic industry has become a development trend. Factors such as tea garden management, technological upgrading and changes in production linkages also increased non-capacity labor costs. Third, the problem of the unbalanced structure of product demand and supply has not been alleviated. As the newly added tea gardens come into harvest after 2018, new additional production every year is bound to further increase the pressure on market sales. Using marketing to solve the "selling challenge" will be the key proposition of the tea industry in the future.
Product Description
Type - Tea
Country of origin -UZBEKISTAN
Region of origin -Central Asia
Colour - Red as brewed beverage
Ingredients - Tea leaves
Related products - Tea
Marketing Plan
Make an Appealing Website for Your Tea Business
A good website can make all the difference for a tea business. It's one of the first places people will search for your products and read about what you do. Even when people are not buying from you, your website still remains a source that they can visit to get the information they want or need. If you want to sell more teas, you need a good‐looking, functional website that will turn visitors into sales. The key is to think of ways that a customer can immediately contact you, find out if you offer their favourite flavour, or discover new ways they can use your products.