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Use appropriate cultural references to bond readily with your


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Use appropriate cultural references to bond readily with your 
audience. On the other hand, using inappropriate cultural references can 
offend learners or make you look like you are a stranger in their midst.
• 
Go easy on the humor. Although humor can break the ice, it can backfire as 
well if you unknowingly touch a raw nerve or end up making fun of a 
touchy issue.
• 
Respect your audience’s time. Do not bore your learners with irrelevant 
content. This is especially true of courses geared for the C-suite.
• 
Present content in modules and give your learners the freedom to take these 
at their own pace and place.
5) Save Time (Yours and Your Learn ers) 
Your eLearning courses 
should be relevant
t
o what your learners need.
It’s just common sense: no one wants to feel like they’re wasting their time. 
Not you, not your boss, and definitely not the employees expected to learn from 
your course.


Given that training is often perceived as a waste of time, being irrelevant is 
one of the primary reasons why employees do not put in the effort.
Therefore, you must first
understand your target audience
and then build 
content around their needs, circumstances, limitations, preferences, and wants. 
This means that you must move beyond the common descriptions handed out by 
SMEs, the manager, or even the client.
• 
Spend time researching target audience demographics.
• 
Carry out a thorough Training Needs Analysis
• 
Use the “backward design” technique to maintain relevancy. 
• 
Here are
some more tips on how to create relevance.
6) Save money 
Maximize your training budget by knowing your learners better than you 
know yourself. When you know whom your target learner is you can create 
courses that are truly useful, relevant and engaging. This means the training isn't a 
waste of resources.
Here’s how following an audience-centered approach in eLearning can help 
you save money:
• 
Cookie-cutter learning solutions do not benefit all learners. So you end up 
wasting the learners’ time that translates into lost productivity.
• 
Cookie-cutter learning solutions do not address knowledge gaps. So at the 
end of the learning, the learners are still liable to make mistakes at work and 
disregard compliance policies. Errors, slips, mistakes, and policy violations can be 
costly.
• 
When you have the learner at the center of your design, you can increase 
the speed and effectiveness of transforming bland concepts into powerful learning 
experiences.
Learner-centered classrooms require teachers who know their students well 
enough to use the most effective teaching methods for their class. This lesson 
explains how knowledge of learning preferences, cultural backgrounds, and 


individual interests can improve teaching and student motivation at the elementary, 
middle, high school, and college levels.

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