Alternative Solutions
Some successful companies provide different solutions to validated needs. For
example, there are multiple companies that solve the need for food, but with
different solutions. Everyone needs to eat, but people prefer to do so in different
ways. As a result there are successful companies that provide sit-in restaurants,
take-out restaurants, grocery stores, prepared delivery, and more recently,
delivered ingredients for pre-organized meals. There is Chinese food, barbecue
food, Mexican food, and more.
Providing an alternative solution could be applied as competing on a different
competitive axis, bundling or unbundling, The next chapter will cover using
validated solutions to solve problems.
Do'stlaringiz bilan baham: |
