Business Strategy / Ch

Managing Risks in Cooperative Strategies

Competitive Risks
Inadequate contracts
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Holding alliance partner’s specific investments hostage
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Risk & Asset Management Approaches
Detailed contracts and monitoring
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Misrepresentation of competencies
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Partner fails to use complementary resources
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Developing trusting relationships
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Outcome
Value Creation
Detailed contracts and monitoring
*
Developing trusting relationships
*
Holding alliance partner’s specific investments hostage
*
Inadequate contracts
*
Misrepresentation of competencies
*
Partner fails to use complementary resources
*