Know: ‘timing is everything.’


from which to view the world.”


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Marketing insights from A to Z philip kotler

from which to view the world.”
Most companies are managed by committees. Richard Hark-
ness, a journalist, defined a committee as “a group of the unwill-
ing, picked from the unfit, to do the unnecessary.”
Others say
that committees are a fine device when you don’t want to accom-
plish anything. Peter Drucker observed: “Ninety percent of what
we call ‘management’ is making it difficult to get things
done.”
Every committee meeting should end in 45 minutes, or at least
the attendees should take a vote to continue. Some say that the opti-
mum size of a committee is zero. Former U.S. Senator Harry Chap-
man gave this advice about being on a committee:
1. Never arrive on time; this [punctuality] stamps you as a be-
ginner.
2. Don’t say anything until the meeting is half over; this stamps
you as being wise.

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