Microsoft Word Chapter 1 done doc

1) Self Interest – Most of us are motivated by self interest.
Generally we see if behaviour is rewarding to us or not. We 
seek rewards and try to avoid punishment. Those people 
whose main motive is self interest are not concerned with what’s 
fair or unfair, what is right or wrong, they do what suits them. 
 
 
2) Moral Integrity – Those people who are motivated by moral 
integrity are concerned about fairness or unfairness. They 
accept self-sacrifice for doing something that is right. During the 
emergency situation, such individuals are motivated by moral 
concerns.

---

131
Sometimes such individuals face a conflict between moral 
concerns and self interest and if they are unable to help victim, 
then they are more likely to experience guilt feelings. 
3) Moral Hypocracy – Individuals belonging to this category want 
to appear moral while avoiding the cost of being moral. These 
people are more concerned with self interest at the same time 
they want to appear moral. They try to create an impression 
that they are highly moral, when they are persuing their self 
interests. 
 
Questions :
1. 
Explain the external and internal factors influencing prosocial 
behaviour. 
2. 
Write short notes on
1) Empathy and prosocial behaviour 
2) Long term commitment is prosocial acts. 
Reference : 
 
1. 
Robert A. Barron, Nyla R. Branscombe, Donn Bysne, Gopa 
Bharadwaj (2010) Social Psychology, Prosocial Behaviour, 
Dorling Kindersley (India) Pvt. Ltd. of Pearson Education New 
Delhi. 
2. Robert A. Barron, Donn Byrnna Nyla Branscombe (2007) 
Social Psychology, Prosocial behaviour Helping others, 
Pearson Education The and Porbing Kindersley publishing the 
New Delhi. 

---