Microsoft Word Chapter 1 done doc

10.2.2 Affect as a basic response system : 
 
Affect refers emotional state of a person, his positive and 
negative feelings and moods. It is understood that emotional state 
of a person influences his cognition and emotion as well as the 
interpersonal attraction. Affect has two basic characteristics one is 
the intensity of the affect, indicating its strength and second is the 
direction of the emotion, regarding the positive or negative emotion.
Affect is considered as a basic aspect of human behaviour 
because it has survival value from the evolutionary perspective. It 
helps us in avoiding the negative experiences as well as reinforcing 
positive experiences. The ability to discriminate between positive 
and negative affect serves an important purpose to understand 
hostility and attraction in social situations. Hence, affect stands as 
an important internal determinant of interpersonal attraction. 
 
10.2.3 Affect and attraction : 
 
 
The role of affect in interpersonal attraction suggests that the 
positive affect will lead to positive evaluation of other people and 
negative affect will lead to negative evaluation of other person. In 
this manner a direct effect of emotion on attraction is observed. 
However, a more interesting phenomenon is referred to as 
associated effect, this effect occurs when another person is simply 
present in that situation when your emotional state is aroused by 
some situation or by some person. For example when you are 
emotionally in positive state you will evaluate a person positively, 
even though he is a stranger and will negatively evaluate a friend in 
a negative state. This can be understood as a form of classical 
conditioning where a neutral stimulus paired with positive stimulus 
elicits a positive response and vice versa.