Microsoft Word Chapter 1 done doc

Deadline Technique :
This is a technique for increasing compliance in which target 
persons are told that they have only limited time to take advantage 
of some offer or to obtain some item.
Advertisements using this deadline techniques state a 
specific time limit during which an item can be purchased for a 
specific price. After the deadline runs out, the ads suggest, the 
price will go up. Of course, in many cases, the sale is not a real 
one, and the time limit is bogus. Yet many persons reading such 
ads believe them and hurry down to the store in order to avoid 
missing a great opportunity. 
 

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Other Tactics for Gaining Compliance: Complaining and 
putting others in a Good Mood :
Complaining :
In the context of compliance, expressing discontent, 
dissatisfaction, resentment, or regret as a means of exerting social 
influence on others. Complaining involves expressions of 
discontent or dissatisfaction with one self or some aspect of the 
external world, and often such statements are simple expressions 
of personal states (“I feel lousy!”) or comments on the external 
world (“Wow, is it cold today!”). Sometimes, however, complaining 
is used as a tactic of social influence:” Why didn’t you take out the 
garbage like you, promised?” “We always see the movie you want; 
it’s not fair,” Statements such as these directed toward the goal of 
getting the recipient to change his or her attitudes or behaviours in 
some manner. 
 
Putting Others in Good Mood : People’s moods often exert a 
strong effect on their behaviour. And, it seems, this principle also 
holds with respect to compliance. When individuals are in a good 
mood, they tend to be more willing to say “Yes” to various request 
than when they are in a neutral or negative mood.