Shovak O. I. Fundamentals of the Theory of Speech Communication

Models of communication
Plan
Models of communication.

1. 
   Aristotle's model.
   
2. 
   Lasswell's model.
   
3. 
   The Shannon and Weaver’s model.
   
4. 
   KJakobson model.
   
5. 
   Schramm's model, f The Rileys' model.
   

7. 
   Berio's model.
   
8. 
   Katz and Lazerfeld’s model (two-step flow of communication).
   

Models of communication
Communication models come in a variety of forms, ranging from catchy summations to diagrams and mathematical formulas. According to McQuail and Windahl (1989): “Models simplify reality, select key elements, and indicate relationships” (p. 36). The classical communication model, which is also the oldest one was proposed by the Greek philosopher-teacher Aristotle (384-322 B.C.).

1. 
   Aristotle's model
   

SPEAKER

MESSAGE

RECEIVER

Aristotle, writing 300 years before the birth of Christ, called the study of communication "rhetoric" and spoke of three elements within the process. He provided us with this insigh

Fig. 4 Aristotelian model of communication
Aristotle speaks of a communication process composed of a speaker, a message and a listener. He points out that the person at the end of the communication process holds the key to whether or not communication takes place. It is necessary to recognize the importance of the audience at the end of the communication chain. We tend to be more concerned about ourselves as the communication source, about our message, and even the channel we are going to use. Too often, the listener, viewer, reader fails to get any consideration at all. Aristotle's words underscore the long interest in communication. They also indicate that the man has had a good grasp of what is involved in communication for a long while. So we might even wonder: If we know so much about the communication process, and if we've known it for so long, why do we still have problems with communication?

2.