X o r I j iy t I l L a r

Task 3. G ive you r idea on the topic. “ Do you think raises are 
important? W hy/w hy not?”

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What is marketing strategy?
T ask 2. R ead and retell the text.
Many hotel, motel, gas station, and fast-food chains are franchises. 
A franchise is a contract in which a franchisor (fran-chy-ZOR) sells to 
another business the right to use its name and sell its products. The person 
or business buying these rights, called the franchisee (fran-chy-ZEE), 
pays a fee that m ay include a percentage o f all money taken in. If a person 
buys a motel franchise, that person agrees to pay the motel chain a certain 
fee plus a portion o f the profits for as long as his or her motel stays in 
business. In return, the 54 chain will help the franchisee set up the motel. 
Often, the chain will have a training program to teach the franchisee about 
the business and set the standards o f business operations. Advantages: As 
practiced in retailing, franchising offers franchisees the advantage o f
starting up a new business quickly based on a proven trademark and 
formula o f doing business, as opposed to having to build a new business 
and brand from scratch (often in the face o f aggressive competition from 
franchise operators). As long as their brand and formula are carefully 
designed and properly executed, franchisors are able to expand their brand 
very rapidly across countries and continents, and can reap enormous 
profits in the process, while the franchisees do all the hard work o f dealing 
with customers face-to-face. Additionally, the franchisor is able to build 
a captive distribution network, with no or very little financial 
commitment. For some consumers, having franchises offer a consistent 
product or service makes life easier. They kn ow what to expect when 
entering a franchised establishment.
T ask 3. Give y o u r idea on the topic” What strategies do you think are 
good for sales?”