Fergana polytechnical institute faculty management in production department "economy" methodological instruction

10. What is competition?
A) It is a struggle between several individuals (producers of the same goods or service providers) to achieve the same goal.
B) It is a struggle between buyers.
C) It is a struggle between sellers and buyers.
D) A struggle between consumers.


Lesson number 3. Marketing research and information system. (2 hours)
Issues for discussion
1. Marketing research. Marketing research system. Information is the basis of information marketing.
2. Information system. Types of information and their class. Internal and external information. primary and secondary information. Coloring information. Methods of communication with the audience. Analysis and processing of triadic information.


3. Basic elements of marketing information. Application of a computer program when using information.
Key concepts.
Marketing research is a tool that, when used correctly, helps to make a business more efficient. Why is it so? Because today one of the key values ​​in making effective management decisions is information. And companies that build their work not on intuition, assumptions or guesswork, but on the basis of accurate market data, are competitive. Such companies are focused on the consumer, they try to hear him, understand him, and offer exactly the product or service that meets the expectations of their client.
Marketing research is a type of marketing activity aimed at adapting production to the requirements of specific consumers.
Many authors consider marketing research to be a system for processing, summarizing, analyzing and forecasting data necessary for specific marketing activities at any level. The global goal of marketing research is information and analytical support for marketing. This goal at the macro level is defined as the identification and modeling of patterns and trends in the development of the market, assessment of the market situation, determination and forecast of market capacity.
At the micro level (firms, enterprises) - this is an assessment, analysis and forecast of their own capabilities and development prospects for the market segment in which the company operates.