Fergana polytechnical institute faculty management in production department "economy" methodological instruction


The function of command and control


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marketing 1

4. The function of command and control.

G)……. marketing is to organize the production of new goods, logistics, in the management of competitiveness and quality of finished products.


Task 3.
From the factors listed below, select those that are controlled by the marketing service, and factors that are not controlled by the marketing service. Fill the table.
1. Choice of target markets.
2. Consumers.
3. Competition.
4. Choice of marketing goals.
5. Government.
6. Choice of marketing organization.
7. Economy.
8. Choice of marketing structure.
9. Technology.
10. Independent media.
Related tests:
1. Not a function of marketing:
A) analytical
B) Production
B) marketing
D) price
2. Marketing function
A) control
B) Planning
C) Motivation
D) Estimated

Questions for self-control
1. What is marketing and its functions?
2. What is the main function of marketing?
3. How many general marketing functions are there?
4. The main principles of marketing is?
5. How can a company find its way out of a market characterized by pure competition?
6. Retailers use _____ because they believe their use will induce customers to try new products, convert first-time users to regular users, increase purchases, and protect
market share.
7. When a firm colludes with other firms to control prices, it is engaging in…..
8. The major objectives associated with a market penetration pricing strategy are to..
Test
1 What is exchange?
A) The act (action) of offering something in exchange for getting the object he needs from a person
B) The movement of goods in the market
C) The movement of consumers to get goods from the market
D) The movement of services in the market

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