Fergana polytechnical institute faculty management in production department "economy" methodological instruction


Task 1. (for understanding terms)


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marketing 1

Task 1. (for understanding terms)
Insert the listed consumer goods (car, encyclopedia, toothpaste, magazines, used cars, umbrellas during a rainstorm, suits, bread, water heater, emerald necklace, washing machine, milk, chocolate bars, stove, Chanel No. 5 perfume, BMW car, sofa, cigarettes, home security system, life insurance, snow shovels, Ideal suits, blood donation) into Table 6.4, classifying them into categories.
Table 6.4

Categories of consumer products

Examples

1.1. Convenience goods:




- basic goods of permanent demand




- impulse buying goods




- goods for emergencies




-Pre-selection items




-Specialty items




-Goods of passive demand






Task 2. (for understanding terms)
What stage of the life cycle are currently experiencing the listed goods, services (with reference to your place of residence)?
Answers to issue in the form of table 6.2.
Products: garages, linoleum, carpet, parquet, laminate, wooden houses, monolithic houses, panel houses, cast-iron baths, steel baths, kvass, Fanta soft drink, mineral water, floppy disks, flash memory cards.

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