Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Remember
1. Closely follow the advertisement.
2. Content of the submitted information.
3. The memorability of the advertising message.
4. Passively perceives information.
5. Makes a purchase out of curiosity.
6. Product memorability.
7. Yearns for the approval of society.
8. Push to buy.
Task 2. Let's say that you are the head of the advertising department of the largest national company. You are tasked with identifying the four most important goals for advertising the company's activities and the direction of these goals. Record your answers in the table.

The purpose of the advertising activity of the company	What is the purpose of
1.
2.

Task 3. Choose from thirteen options the five main stages of commercial advertising:
1. Definition of resellers.
2. Improving the company's image.
3. Definition of the main tasks of the enterprise.
4. Control over the effectiveness of the advertising company.
5. Choice of media.
6. Deployment of an advertising company.
7. Market testing of advertising media.
8. Market marketing.
9. Planning an advertising campaign.
10. Study of consumer habits.
11. Sales promotion.
12. Budgeting for an advertising company.
13. Choice of advertising media.
Control questions and tasks
1. How is the understanding of consumer behavior changing in science?
2. What are the key features of a new type of consumer emerging from the digital revolution?
3. How does the ongoing generational change affect consumption practices?
4. What digital technologies and tools have influenced the change in consumer behavior and shopping practices?
5. What are the features of segmentation in digital marketing?
6. Name and describe the key market analysis tools in digital marketing.
7. Name and describe the main tools of Internet marketing.