Find Your Why: a practical Guide for Discovering Purpose for You and Your Team pdfdrive com

FACILITATOR TIP
In some groups, senior people dominate a discussion to the extent that equally valid ideas from
others don’t get heard. If you feel this is beginning to happen, step in and encourage those who
haven’t spoken yet to contribute their stories.
Conversation 1 is not the sort of thing people are used to hearing. So you’ll probably see some
puzzled faces. That’s okay. Let the group sit with the prompt for a bit. But once teams start to talk,
be prepared to help them stay on track. To give an idea of the sort of output you are looking for,
here are some stories the La Marzocco team shared when Peter did this exercise with them and
an example of how the team might take notes on their flip chart.
“In 2009, we held our first Out of the Box event. This is where we brought together our partners
from around the world—suppliers, roasters, baristas and other lovers of coffee. Over two
extraordinary days, we shared thoughts and ideas and really just celebrated life. It was meant to
be a one-off, but the feedback we received was so wonderful it’s now a biennial event.” (On the
flip chart: Out of Box Event—celebrated life.)
“We love bringing people together. Recently, we sponsored an exhibition showing photographs
of people who work on a coffee farm in Tanzania. The photos are immensely evocative and
really help us feel connected to the origin of the beans and those who produce them. While the
theme is coffee, it goes deeper than that; it’s about relationship. Some of the proceeds from the
exhibition are being used to support the coffee-farm community.” (On the flip chart: Tanzania
Photo Exhibition—supporting the farm community and building relationships.)
“We work with a coffee roaster in Mexico, in a region where not many people have access to
formal higher education. Our company has a policy of hiring people based on who they are and
the passion they have—not on the certificates they hold. This has been a huge success, with
many of those hired rising to senior positions.” (On the flip chart: Our Hiring Policy—passion
versus certificates.)
“In an airport, I met someone who has owned the same La Marzocco machine for twenty years,
and it still works perfectly. I felt so proud that in a disposable world my company stands for
excellence, tradition and value.” (On the flip chart: Loyal Customer—excellence, tradition and
value.)