Formal Reports and Proposals


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Proposal reports

Managing Information
1. Use file cards. In doing lengthy research, many people find that file cards
are an efficient way to record and keep track of details. Use a separate card
for each different item of information you gather—whether the item is an
opinion or an important statistic.You can then shuffle the cards according to
the order you have chosen for the findings. Drafting the findings section of a
report is much easier if the sequence of information is already in front of
you.
196
Impact: A Guide to Business Communication


If you are gathering information from a published source, remember to
include the bibliographical information on the card (author, title, publisher,
place of publication, and page number) so that you don’t have to spend time
chasing down the reference later.
2. Create an outline. Some writers find that they work best by banging out
a first draft as quickly as possible without worrying about details. Others
work best when they have a detailed plan in front of them. It doesn’t matter
what method you choose, as long as at some point you carefully arrange the
material so that each little bit is in the best place. Although with a short
informal report you may not feel the need for an outline, with lengthy
formal reports an outline is almost a prerequisite for avoiding muddles.
The outline can be in point form or in full sentences. Numbering each
section will help you keep in mind the relative value of each.Whichever
numbering system you use for your outline, you can repeat it in the body of
the report and in the table of contents.
Figure 9-3
Example of a Point-Form Outline 
Reasons for Drop in Sales
1. Advertising Weakness
A. Budget cut
B. Stale approach
2. Product Lag
A. Outdated design
B. Need for new features
3. Price Resistance
A. Poor economy
i. consumer spending down
ii. product a luxury item
B. Cheap imports

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